OLIVE BRANCH, Mississippi, Dec. 1, 2016
OLIVE BRANCH, Mississippi, Dec. 1, 2016 /PRNewswire/ -- Natureplex, LLC, an over-the-counter drug manufacturer headquartered in Olive Branch, Mississippi, is pleased to announce that it has licensed the Massengill® Brand from Prestige Brands Holdings, Inc. NYSE: PBH
Massengill® is a well-recognized brand in feminine care dating back to the 1970's and its #2 position in the category presents meaningful opportunity going forward. Feminine hygiene products have been part of Natureplex's product portfolio for many years now and the addition of Massengill will complement existing production, contribute to greater efficiencies in component and chemical purchases, and will allow Natureplex to compete more aggressively in this category.
The company plans to work diligently on transitioning customers over in early 2017, as well as working on new products to complement the Massengill® Brand. With consumers and retailers emphasizing "natural" products, Massengill's® formulations will focus on being free of parabens and SLS.
The privately held company was first started in 2001 and has been growing exponentially each year. Natureplex offers its own control brand, but is also very strong in private label and contract packaging of enemas, feminine hygiene products, over-the-counter medications, and personal care products. Product categories include both drug and cosmetics. All of Natureplex's products are made in America by a dedicated team of professionals. Natureplex trades under the following brands: Natureplex™, Oralcaine™, Skullduggery™, Kendra™, Medplex™, Proplex™, Saúde™, Dr. Champion™, Sleep Tight™, Natureplex Green™ and Natureside™.