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National Association of Minority Automobile Dealers and IHS Markit Redefine the Power of Multicultural Automotive Buyers with the Second Annual Diversity Volume Leadership Awards

Samstag, 14.01.2017 16:50 von PR Newswire

PR Newswire

LARGO, Md., Jan. 14, 2017 /PRNewswire-USNewswire/ -- The Second Annual Diversity Volume Leadership Awards (DVL Awards) ceremony showed the tremendous impact that ethnic car buyers have on the economy and brought awareness to the lack of diversity that still remains present in the automotive industry.

"Some 30% of new vehicle purchases are made by multicultural consumers but only 6% of dealerships are minority owned," said National Association of Minority Automobile Dealers (NAMAD) President, Damon Lester. "That means 18,000 dealerships exist in the USA and just 1,100 are minority owned."

With ethnic car buyers growing at rapid rates, the dealer body is still lacking accurate representation from minorities. NAMAD and IHS Markit partnered to celebrate brands that are driving sales leadership with ethnic consumers while also addressing and educating the industry about the necessity of dealer ownership increasing to reflect a diverse population during the DVL Awards on January 8, 2017 at Cobo Center. The private awards ceremony was hosted by Kellie Aponte and brought together scores of top automotive industry executives.

Winners of the prestigious DVL Awards demonstrated the highest new vehicle registrations with ethnic, women, and millennial consumers. This year's awards were based on an analysis of more than 13 million personal new vehicle registrations from IHS Markit.

"The Diversity Volume Leadership Awards were designed to educate the entire auto industry including manufacturers, dealers, suppliers and automotive media," said Marc Bland, vice-president of Diversity and Inclusion, IHS Markit.

This year, NAMAD and IHS Markit honored American Honda with the "Top Overall Ethnic Vehicle" DVL Award. "Top Overall Ethnic Vehicle" is the most sought-after Diversity Volume Leadership honor for automotive brands dedicated to driving sales leadership with Asian, Native American, Hispanic and African American car buyers.  

NAMAD and IHS Markit also presented awards for leadership in the following categories: Ethnic Volume Leaders by IHS Markit Regions, Volume Leaders - Millennials and Women, and Volume Leaders by Ethnic Consumer Group.

The best automotive brands that have dedicated marketing resources to ethnic consumers and are focused on capitalizing on the rapid growth of the industry were in attendance to collect their awards. Overall, GM and its brands received five (5) DVL Awards, Honda-seven (7) DVL Awards, Toyota/Lexus-seven (7) DVL Awards, Ford-three (3) DVL Awards, Nissan-three (3) DVL Awards, and FCA-one (1) DVL Award. It is important to note that several of the nominees that did not receive awards were still extremely competitive contenders. Those who did not receive an award now have the insight and motivation to develop an improved strategy for 2017 and beyond.

Winners of the 2017 Diversity Volume Leadership Awards are as follows:

Ethnic Volume Leaders by IHS Markit Regions

Great Lakes Region

Chevrolet Malibu

Mideast Region

Honda Accord

New England Region

Toyota RAV4

Plains Region

Ford F-Series

Rocky Mountain Region

Ford F-Series

Southeast Region

Toyota Corolla

Southwest Region

Ford F-Series

Western Region

Honda Civic


Volume Leaders â€" Millennials and Women

Top Women's Vehicle

Honda CR-V

Top Women's Luxury Vehicle

Lexus RX

Top Ethnic Millennial Vehicle

Honda Civic


Volume Leaders by Consumer Group

Top Vehicle â€" African American

Nissan Altima

Top Vehicle â€" Hispanic American

Toyota Corolla

Top Vehicle â€" Asian-Pacific Islander

Honda Accord

Top Vehicle â€" Native American

Chevrolet Silverado

Top Luxury Vehicle â€" African American

Buick Encore

Top Luxury Vehicle â€" Hispanic

Lexus IS

Top Luxury Vehicle â€" Asian-Pacific Islander

Lexus RX

Top Luxury Vehicle â€" Native American

Buick Verano

African American Volume Growth Leader

Nissan Rogue

Hispanic Volume Growth Leader

Nissan Rogue

Asian-Pacific Islander Volume Growth Leader

Lexus NX

Native American Volume Growth Leader

Chevrolet Colorado

Women Volume Growth Leader

Honda HR-V

Millennial Volume Growth Leader

Jeep Renegade

Top Overall Ethnic Vehicle (Luxury or Non-Luxury)

Honda Accord


Connect with DVL Awards:
Hashtag: #DVLawards and #DVLawards2017


The Diversity Volume Leadership Awards would not be possible without the generous sponsorship from the following organizations:

Ford Motor Company

American Honda

Black Enterprise

General Motors

Fiat Chrysler Automobiles

Latino Magazine

Nissan North America

Hyundai Motor Company


Toyota Motor Sales

Kia Motors America


Volkswagen Group of America

Mercedes-Benz, LLC

Real Times Media

IHS Markit


About The National Association of Minority Automobile Dealers

The National Association of Minority Automobile Dealers' (NAMAD) objective is to pursue the meaningful presence and participation of minority businesses and diverse employees across all aspects of the automotive economic sector, including:

  • Increasing the number of minority-owned dealerships in communities across America
  • Advocating workplace and supplier diversity in the automotive manufacturing environment
  • Supporting minority engagement in the automotive retail sales and service sectors

We are committed to developing strategic relationships and advocating for the advancement of business policies and practices that ensure diversity and economic parity remain a priority in all aspects of the American automotive industry.

NAMAD is a 501(c)(3) non-profit, tax-exempt organization headquartered in the Washington, D.C. area. For information on National Association of Minority Automobile Dealers visit:

About IHS Markit (

IHS Markit is the automotive industry's leading source for market-wide insight, expertise and advanced planning solutions. With a reputation of enabling better decisions and better results for nearly a century, the world's leading OEMs, suppliers and their transportation partners rely on IHS Markit to power growth, improve efficiency and drive a sustainable competitive advantage.

Automotive offerings and expertise at IHS Markit span every major market and, the entire automotive value chain -- from product planning to marketing, sales and the aftermarket. Headquartered in London, our automotive team is part of IHS Markit's information and analytics powerhouse that includes more than 15,000 colleagues in 150 countries, covering energy, chemical, aerospace and defense, maritime, financial, technology, media and telecommunications. For additional information, please visit or email

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SOURCE National Association of Minority Automobile Dealers (NAMAD)