Crocs Welcomes Deanna Bratter as Vice President and Global Head of Sustainability

BROOMFIELD, Colo., April 19, 2022

BROOMFIELD, Colo., April 19, 2022 /PRNewswire/ -- Crocs, Inc. (NASDAQ: CROX), a global leader in innovative casual footwear, today announced that Deanna Bratter joined the business as Vice President, Global Head of Sustainability. In this newly created role for the organization, Bratter is responsible for driving the company toward its aggressive goal of achieving net zero by 2030, and enhancing commitments and impacts across environmental sustainability, social responsibility and corporate governance (ESG).

Bratter joins Crocs from Danone North America, where she was Vice President of Sustainable Development/One Planet.One Health. In that role, she led the organization's strategy and progress to addressing climate change, advancing responsible sourcing, restoring natural ecosystems, improving sustainable packaging, and supporting people and communities.

Prior to Danone North America, Bratter led corporate sustainability for WhiteWave Foods and was charged with the company's sustainability initiatives, annual CSR and ESG reporting, and helping to create a values-driven culture.

"Climate change is an urgent issue that requires meaningful and rapid action. As a brand that invites everyone to be comfortable in their own shoes, we have an equal responsibility to ensure we're doing our part to create a more comfortable world," said Crocs CEO Andrew Rees. "We are excited to welcome Deanna into this key leadership position and are confident that her deep experience and expertise will help Crocs achieve its ambitious sustainability goals."

In July 2021, Crocs outlined a strategy to reduce its carbon footprint and become a more sustainable brand overall. The brand has already begun making progress in several areas, including a transition to sustainable ingredients across its iconic product lines. Additionally, Crocs remains focused on addressing its entire value chain and has made commitments to explore sustainable alternatives for its packaging, identify ways to give Crocs™ shoes a second life, and invest in responsible resource use, including a transition to renewable energy.