Marriott Hotels Flips Design on its Head, Literally, With #MGravityRoom

Mittwoch, 21.09.2016 15:25 von

PR Newswire

BETHESDA, Md., Sept. 21, 2016 /PRNewswire/ -- Marriott Hotels, the flagship brand of Marriott International, today unveiled its #MGravityRoom, an interactive replica of the brand's evolving modern guest room designs. Located in the Greatroom of the New York Marriott at the Brooklyn Bridge, this inverted replica of a guest room will be open from September 21 to October 1, 2016, allowing visitors to experience, snap and share photos.

Marriott Hotels Flips Design On Its Head, Literally, With #Mgravityroom

Visitors have the opportunity to walk into the installation where a closet, desk and TV appear to float on the walls and ceiling. A how-to on the desk will prompt guests to position themselves and capture a photo to appear as if they are walking on the ceiling of the modern guest room. When one takes photos and rotate them 90-degrees, they will appear as if one is floating upside-down within the space.

"Travelers today crave inspiration and unique experiences," said Matthew Carroll, vice president and global brand manager, Marriott Hotels. "We see the #MGravityRoom as a creative way of showcasing the transformation of our brand and how we're meeting the evolving needs of our guest. We have pushed the limits in our design and this allows us to have some fun with it while sharing our newest ideas."

To bring its #MGravityRoom vision to life, Marriott Hotels worked with design teams and partners, including Marriott I + A Design Studio, Fairmont Designs, Brookline Furniture, Belstone, Wolf Gordon, Mosaic Tile Company, Historic Timber and Plank, Sandler Seating, and Designtex creating an imaginative expression of Marriott Hotels modernized rooms.

As a leader in its lodging tier, Marriott Hotels is no stranger to forging new trails and introducing new innovations to the hospitality industry. Next month, the brand will officially launch M Beta at Charlotte Marriott City Center, a "live beta" hotel where guests are invited to test the newest and best product and services concepts first-hand and give feedback in real-time. The brand also recently announced its partnership with TED, bringing new ideas and creative conversation to guests. It changed the future of in-room entertainment by forging a first-of-its-kind partnership with Netflix and last year, Marriott Hotels introduced the first-ever in-room virtual reality experience.

To see all the action on social, follow #MGravityRoom and Marriott Hotels on Instagram, Twitter and Facebook. For more information about Marriott Hotels visit TravelBrilliantly.com.

About Marriott Hotels:

With more than 500 hotels and resorts in over 50 countries around the world, Marriott Hotels is evolving travel through every aspect of the guest's stay, enabling the next generation to Travel Brilliantly. Boldly transforming itself for mobile and global travelers who blend work and play, Marriott leads the industry with innovations, including the Greatroom lobby and Mobile Guest Services that elevates style & design and technology. All Marriott hotels participate in the award winning Marriott Rewards frequent travel program that allows members to earn hotel points or airline miles for every dollar spent during each stay. For more information, visit www.MarriottHotels.com.

About Marriott International:

Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda, Md., USA, with more than 4,500 properties in 88 countries and territories.  Marriott International reported revenues of more than $14 billion in fiscal year 2015. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, Bulgari®, EDITION®, JW Marriott®, Autograph Collection®, Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels by MarriottTM, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels by Marriott® and MoxySM Hotels. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together comprise more than 57 million members. For more information or reservations, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.

Marriott Hotels & Resorts logo.

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SOURCE Marriott Hotels