Macellum Mystified By Citi Trends, Inc.'s Misleading Claims Of A Strategic Pivot And Improved Performance Files Investor Presentation Setting The Record Straight

NEW YORK, May 2, 2017

• Concept of Strategic Pivot Appears for First Time in April 2017 – The Company's concept of a "strategic pivot" away from nationally recognized brands only appears in the Company's public disclosure for the first time in April 2017, in the middle of a contested election.  For the preceding five (5) fiscal years (fiscal years 2010-2015) and as late as March 2017, the Company continued to market itself as a provider of "leading national brands at off-price values."
• Self-Inflicted Mistakes Resulted in the Deterioration – The Company's purported operational improvements since 2012 follows the worst performance in the Company's history due, primarily, to the Company's disastrous decision to change its strategy to making long-term, up front commitments for future seasons purchases and the promotion of an ill-suited candidate to CEO in 2009 whose lack of merchandising experience resulted in a 71% decline in EBITDA over his tenure.  
• Citi Trends' sales per square foot declined at least four years prior to the Company's claim that a decline in sales of urban brands in 2010 and 2011 caused the Company's precipitous decline in comparable store sales, gross margins and EBITDA. 
• But do not take Macellum's word for it - consider the Company's own statements:
• "Despite all the external factors, the biggest contributor to our poor sales and, therefore, poor operating results was our own performance." – Mr. Anderson conference call dated 3/9/12
• "I will talk a little bit about brands, and Ladies in particular, and where I'll focus on is a little bit of the decline of the Cache and Urban brands from their height several years ago. However, much of Citi Trends' issues with these brands have been self-inflicted." – Mr. Mazzola conference call dated 5/16/12
• Off-Price Competitors Did Not Suffer Due to Declines in Urban Brands – While the Board struggled to find a solution to the decline in the popularity of urban brands, competitors were able to adapt and flourish.  Off-price competitors, TJX, ROST and BURL, have experienced significant same-store sales growth since 2010.
• Citi Trends Ignores Performance of Its Proxy Peers During Pivot Downturn – The Board isolates the period of January 2010 through December 2011 as the Company's pivot downturn.  However, the Company's proxy peers did not experience a similar downturn during this period. It is not surprising that the Company then experienced a TSR gain off this low point having underperformed their proxy peer group by 94% during their purported downturn period.
• Board Fails to Recruit and Retain Qualified CEO Again – The Board has once again failed in its most fundamental duty of recruiting and retaining a qualified CEO with the sudden departure of Jason Mazzola. 
• Company's Prolonged Underperformance Cannot Be Masked – Since Mr. Anderson became Chairman of the Board in May 2006, Citi Trends' TSR is DOWN 66%, compared to the S&P 600 Retailing Index UP 27% and the S&P Retail Index UP 201% through March 8, 2017.  If you invested $1.00 in Citi Trends when Mr. Anderson became Chairman, you now have $0.34. 

A full copy of Macellum's investor presentation and rebuttal presentation to the Company's investor presentation can be found on Macellum's dedicated website, www.fixcititrends.com.

Macellum urges stockholders to vote today on the WHITE proxy card to elect its two highly qualified nominees — Jonathan Duskin and Paul Metcalf — to the Board at the Company's upcoming annual meeting.

Investor Contact:
Jonathan Duskin
Macellum Capital Management, LLC
(212)-956-3008
Jduskin@macellumcap.com 

John Ferguson
Saratoga Proxy Consulting LLC
(212) 257-1311 or (888) 368-0379
Info@saratogaproxy.com

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SOURCE Macellum Capital Management, LLC