LoyaltyExpress Announces Ellie Mae Integration

WOBURN, Mass., March 31, 2014

LoyaltyExpress delivers unparalleled flexibility to clients across the nation.  Customer retention programs typically consist of an electronic customer satisfaction survey followed by a steady drip of direct mail & email communications over a three- to five-year period.  Lead programs (such as mortgage inquiry, pre-qualification, MLS trigger, and credit inquiry programs) are just a few of the solutions available to clients. LoyaltyExpress can create and fulfill a broad array of marketing initiatives, such as referral partner programs, loan officer recruiting, employee anniversary, and customer retention.

"Since we have many clients in common with Ellie Mae, it was strategically important to tighten the integration," said Jeff Doyle, Chief Executive Officer, LoyaltyExpress.   "Making world-class marketing readily accessible for Encompass users (and also easy to use) was the main objective.  The quality of our direct mail and marketing programs is unparalleled in the industry (much like the Encompass user experience). "

The integration is available today for joint and new clients.

About LoyaltyExpress

LoyaltyExpress simplifies customer relationship management and marketing automation for mortgage banks and lenders. Its flagship solution, CustomerManager, is an enterprise-wide software-as-a-service platform that facilitates lead management, integrated email & direct mail campaigns, a compliant marketing store, and a 360-degree view of each loan officer's customers, partners, and prospects.  LoyaltyExpress eliminates the need for multiple marketing vendors based on its world-class direct mail, print, and gift fulfillment center – saving time and eliminating data security concerns.  Visit www.loyaltyexpress.com for more information.

About Ellie Mae