Lowe's Collaborates With b8ta to Deliver Experiential Retail That Simplifies Smart Home Shopping

MOORESVILLE, N.C., Nov. 7, 2017

By enabling customers to easily discover, learn and try the latest smart home technology all in one place, Lowe's and b8ta are providing a unique, service-oriented environment that elevates the retail experience. With b8ta's dashboard and analytics, product displays and content are easily adjustable based on customer insights, delivering a more convenient and informative smart home shopping experience.

"Consumers aspire to live a connected life and crave solutions that make this possible," said Ruth Crowley, vice president of customer experience design at Lowe's. "Smart home products simplify life – but the technology can sometimes be confusing or intimidating. So, we developed Smart Home powered by b8ta to emulate a 'lab-like' atmosphere that empowers customers to make informed decisions."  

Customers will be immediately drawn to the wood-paneled aisles near the front of the store where more than 60 smart home products are exhibited. The fully immersive format includes a wide array of items ranging from security systems to thermostats, cameras to lighting, speakers and more from brands customers know and trust including Google, Sonos, GE, Nest, Iris, Samsung and Ring. Products are displayed out of the box to encourage hands-on play and enhance product knowledge. iPads with product-related content and pricing details can be found alongside each device. Smart phones are also available for customers to interact with products and supporting apps, the same as they would use them at home.

By partnering with Lowe's, b8ta is furthering its mission to bring customers unbiased access to the most cutting-edge technology and allow them to try it firsthand. b8ta's innovative retail-as-a-service solution – based on customer insights – simplifies the purchasing process for customers exploring connected devices.

"b8ta makes shopping for connected home products accessible and easy. Nationwide, consumers will have the opportunity to engage and demo a curated selection of connected products, with knowledgeable product experts on-hand to navigate consumers through their journey," said Phillip Raub, co-founder and Chief Brand Officer of b8ta.