LiveXLive Media Appoints Former ESPN CEO And Cable Industry Pioneer Roger Werner As Special Advisor

BEVERLY HILLS, Calif., Jan. 24, 2018

"Roger was on the ground floor in the development of the pay TV programming industry, and he continues to build revolutionary programming services in the digital OTT world.  He is a true visionary and his insight will be invaluable as we scale LiveXLive," commented LiveXLive Media Chairman and CEO Rob Ellin.

Werner began working with ESPN to create and implement the start-up network's original strategic and operational plans in 1980. He became ESPN's chief operating officer in 1982 and its president and chief executive officer in 1988. During his nine years in senior management roles, ESPN became the world's largest and most profitable cable television network. Between 1982 and 1990, Werner's team pioneered exclusive Sunday night NFL coverage and international events such as the America's Cup and the Formula One World Championship. ESPN also developed sports networks in over twenty international markets during this period.

"LiveXLive is defining an untapped, massive market in music that is in many ways analogous to the development of distribution in the sports market," said Roger Werner. "I am excited to join forces with LiveXLive's world-class leadership team to help them build an incredible experience for music fans around the world, in a way that has never been done before."

Following his roles at ESPN, Werner went on to help build Prime Ticket, now Fox Sports West, into America's largest and most valuable regional cable network. He simultaneously launched America's first Spanish language sports network, La Cadena Deportiva, which is now Fox Sports Americas. He later developed and served as president and CEO of Speedvision, which is now Fox Sports 1, and OLN, which is now NBC Sports.

Werner continues to innovate in the sports video market. In 2013, he developed Torque.TV, which is currently marketed as MotorTrend on Demand and has evolved into North America's leading SVOD platform for automotive enthusiasts. And in 2015, he became an investor and a director of the World's leading publisher of digital automotive and action sports content, TEN (The Enthusiast Network).