Leju to Launch Third Annual "Home Promotion on Mobile"

BEIJING, June 28, 2016

The month-long "Home Promotion on Mobile" event aims to provide a one-stop home search experience for homebuyers, from initial online information search to offline site visits and purchases, as well as home renovating and decorating services. It also offers developers an integrated mobile-based marketing solution through comprehensive advertising and project-specific customer targeting.  This year's "Home Promotion on Mobile" event continues to leverage Leju's multi-platform mobile resources, including Weixin, Weibo, Leju Mobile on browser, and Leju's app, "Leju Home Purchase". The platform has been upgraded with new products, such as virtual-reality (VR) home tours and private car site visits, to offer more convenience to homebuyers.  It also includes multiple interactive games centered on hot interest topics such as the ongoing UEFA Euro 2016 football championship to attract new users.

"We are pleased to launch 'Home Promotion on Mobile' for the third year in a row," said Mr. Geoffrey He, CEO of Leju. "It has become one of the industry's flagship events, with the past two campaigns attracting over 100 million users from across China.  We look forward to connecting even more homebuyers and developers during this year's promotion. Through our all-mobile platform, we offer fun prizes and additional channels for homebuyers to search and visit the projects that interest them."

About Leju

Leju Holdings Limited ("Leju") (NYSE: LEJU) is a leading online-to-offline, or O2O, real estate services provider in China, offering real estate e-commerce, online advertising and online listing services. Leju's integrated online platform comprises various mobile applications along with local websites covering more than 260 cities, enhanced by complementary offline services to facilitate residential property transactions. In addition to the Company's own websites, Leju operates the real estate and home furnishing websites of SINA Corporation, and maintains a strategic partnership with Tencent Holdings Limited. For more information about Leju, please visit http://ir.leju.com.

Safe Harbor: Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995.  These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "target," "going forward," "outlook" and similar statements. Leju may also make written or oral forward-looking statements in its reports filed or furnished with the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about Leju's beliefs and expectations, are forward-looking statements that involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained, either expressly or impliedly, in any of the forward-looking statements. Such factors include, but are not limited to, fluctuations in China's real estate market; the highly regulated nature of, and government measures affecting, the real estate and internet industries in China; Leju's ability to compete successfully against current and future competitors; its ability to continue to develop and expand its content, service offerings and features, and to develop or incorporate the technologies that support them; its limited operating history and lack of experience as a stand-alone public company, given its recent carve-out from E-House and prior reliance on E-House for various corporate services; its reliance on SINA, Baidu and others with which it has developed, or may develop in the future, strategic partnerships; substantial revenue contribution from a limited number of real estate markets; complexities resulting from its ongoing relationships with E-House, due to E-House's controlling interest in Leju; and relevant government policies and regulations relating to the corporate structure, business and industry of Leju. Further information regarding these and other risks, uncertainties or factors is included in the Company's filings with the U.S. Securities and Exchange Commission. All information provided in this press release is current as of the date of the press release, and the Company does not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required under applicable law.