iOne Digital Launches REVOLUTION, A Virtual Reality Experience

NEW YORK, Feb. 8, 2017

OneX's REVOLUTION gives the iOne Digital audience the chance to experience life within others' purview. REVOLUTION will enable users to shift perceptions through immersive experiences. Imagine how "revolutionary" it would be for people to actually experience life, even for a moment, from another's lens. What if law enforcement could experience how Black males feel when approached by the police?  In turn, how would things change for Black men experiencing life threatening scenes as policeman? Most have dreamed of being a celebrity for one day. The potential of this virtual reality and 360° video technology is expansive for educating, inspiring and entertaining audiences.

The first virtual reality experience was a pop up Jidenna concert at Terminal West in Atlanta that was done in partnership with Toyota Camry and Burrell.  The concert provided audiences with personal footage of Jidenna as well as an introspective portrait of who he is; the inner workings of his craft and the influences of his music. The livestream is extended online exclusively on HelloBeautiful.com.

"We are thrilled to bring this new technology to the forefront of innovation in our space," says Detavio Samuels, President of iOne Digital and One Solution. "The pop up concert was the first of many opportunities to introduce this unique medium to our audience in a way that's compelling and most importantly authentic," continues Samuels. "OneX is on the cutting edge of innovation, serving brands who dare to think out of the box to reach urban enthusiasts, millennial and ethnic audiences."

Virtual reality technology has been hovering on the edges of mainstream culture and it has become a major opportunity to cater to those in the ethnic, urban and millennial marketplace. African Americans have always been early adopters of technology. According to Touchstone Research, a consumer insight for virtual reality firm, statistics show that African Americans are more aware and excited for VR than their Caucasian counterparts. For VR brands that take time to cater to minority interests, research shows there could be significant benefits that translate to a growing fan base.

For additional information on OneX's REVOLUTION virtual reality program, please contact Natarsha Gilliard at ngilliard@interactiveone.com or call (646) 695-3814.