| Amsterdam, |
1 December 2016
Ingenico ePayments Reports Record Breaking Online Sales during Black Friday Weekend
Ingenico ePayments, the online and mobile division of Ingenico Group, today reported that it processed 29% more payments during this year's Black Friday weekend compared to the same weekend in 2015. Over the course of the weekend, starting on Thanksgiving Day (24th November) in the US and finishing on Cyber Monday (28th November), Ingenico ePayments twice broke its record for most payments processed in a single day.
The increase in payments was primarily driven by strong growth in Europe, where the UK, France, Germany, Spain and Italy all showed strong momentum. By comparison, the United States saw only minor growth year-on-year. Although still small in absolute terms, Ingenico ePayments also saw a marked increase in the number of transactions from Latin America and Asia.
Compared to previous years, online shopping is increasingly spread over the entire weekend. For many markets, including the UK, Germany, Canada, Spain and Italy, the two days between Black Friday and Cyber Monday also register among the busiest online shopping days of the year to date. In the United States, online shopping is still most popular on Cyber Monday, with Black Friday sales historically more brick and mortar focused.
Remarkably, for a shopping day that is associated with steep discounts, Average Transaction Values are actually up compared to other Fridays this year. This is particularly visible in Germany, where ATV is up as much as 30%, and the US, with an increase of 21%. The UK, on the other hand, saw a much more modest 2.5% increase in ATV, but on much larger volumes compared to regular Fridays.
"From our data analysis, we had anticipated a record-breaking weekend, and it sure didn't disappoint. While Thursday and Friday stood out, it was interesting to see the spending patterns hold up across the entire weekend and into Cyber Monday. Black Friday and Cyber Monday are morphing into one, massive online shopping weekend," said Pierre-Antoine Vacheron, Executive Vice President, Ingenico ePayments. "People from more countries are spending more money per purchase across more days - it's clear that online commerce is driving retail forward this holiday season. We are very proud to have provided the platform that our merchants count on during peak sales, and look forward to breaking our new records soon."
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These statistics are based on Ingenico ePayments online retail data from November 2015 to December 2016. They do not capture total country spending for each individual but are extrapolated from payments processed by Ingenico ePayments in the aforementioned geographies.
About Ingenico ePayments
Ingenico ePayments is the online and mobile commerce division of Ingenico Group. We connect merchants and consumers, enabling businesses everywhere to go further beyond today's boundaries, creating the future of global commerce. As industry leaders since 1994, our innovative spirit drives us forward across all channels. We are the trusted partner of over 65,000 small and large merchants who rely on us to make payments easy and secure for their customers. With advanced data analytics, fraud management solutions and cross-border commerce expertise, we help merchants optimize their business and grow into new markets around the world. For more information, visit https://latin-america.ingenico.com/epayments or follow us on LinkedIn and Twitter
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: INGENICO via Globenewswire