INVESTOR ACTION ALERT: The Schall Law Firm Reminds Investors of a Class Action Lawsuit Against The Boston Beer Company, Inc. and Encourages Investors with Losses in Excess of $100,000 to Contact the Firm

LOS ANGELES, Sept. 22, 2021

Investors who purchased the Company's securities between April 22, 2021 and September 8, 2021, inclusive (the ''Class Period''), are encouraged to contact the firm before November 15, 2021.

If you are a shareholder who suffered a loss, click here to participate.

We also encourage you to contact Brian Schall of the Schall Law Firm, 2049 Century Park East, Suite 2460, Los Angeles, CA 90067, at 310-301-3335, to discuss your rights free of charge. You can also reach us through the firm's website at www.schallfirm.com, or by email at brian@schallfirm.com.

The class, in this case, has not yet been certified, and until certification occurs, you are not represented by an attorney. If you choose to take no action, you can remain an absent class member.

According to the Complaint, the Company made false and misleading statements to the market. Boston Beer was suffering from decelerating sales of its hard seltzer products. The Company was likely to suffer inventory write-offs. The Company was also reasonably likely to be forced to pay shortfall fees to third-party brewers. Based on these facts, the Company's public statements were false and materially misleading throughout the class period. When the market learned the truth about Boston Beer, investors suffered damages.