Heineken N.V. and Heineken Holding N.V. Begin Trading on OTCQX®

NEW YORK, Jan. 27, 2014

Heineken N.V. and Heineken Holding N.V. begin trading today on OTCQX International Premier, a segment of the OTCQX marketplace reserved for world-leading non-U.S. companies that are listed on a qualified international exchange and provide their home country disclosure to U.S. investors. U.S. investors can find current financial disclosures and Real-Time Level 2 quotes for the company on www.otcmarkets.com.

"We are pleased to welcome HEINEKEN, one of the world's leading beverage companies, to the OTCQX marketplace," said R. Cromwell Coulson, President and CEO of OTC Markets Group. "HEINEKEN joins over 300 global companies that have chosen to trade on OTCQX to ensure their U.S. investors have transparent trading and convenient access to the same timely, high-quality news and disclosure enjoyed by investors in their home market. We look forward to working with HEINEKEN's management team as they continue to grow the company's global visibility."

George Toulantas, Global Investor Relations Director of Heineken N.V./ Heineken Holding N.V. commented, "We are delighted to upgrade our ADRs to the OTCQX marketplace. This will further enhance our visibility amongst U.S. investors whilst providing our shareholders with access to the highest quality disclosure and a transparent trading platform."

Deutsche Bank serves as Heineken N.V.'s and Heineken Holding N.V.'s Principal American Liaison ("PAL") on OTCQX, responsible for providing professional guidance on OTCQX requirements.

Established in 1864 by the Heineken family, HEINEKEN is Europe's largest brewer and the world's third largest by volume. Heineken®, its flagship brand, is the most international of global beer brands, enjoyed in 178 countries. The company's brand portfolio spans over 250 regional and local champions, including Amstel, Desperados, Dos Equis, Primus, Sol, Star, Strongbow, Tecate and Tiger. HEINEKEN employs over 85,000 people in over 70 countries.

For photos and live updates relating to HEINEKEN joining OTCQX, visit OTC Markets Group's Facebook and Twitter pages at https://www.facebook.com/OTCMarkets and https://twitter.com/OTCMarkets.