PR Newswire
SHELTON, Conn., May 3, 2017
SHELTON, Conn., May 3, 2017 /PRNewswire/ -- To celebrate the new product innovations from Hawaiian Tropic®, the brand is collaborating with a team of talented YouTube influencers, Bethany Mota, Megan Nicole, and Claudia Sulewski to bring the Aloha Therapy experience to life through a series of videos. Each influencer provides a unique perspective on the indulgence of Hawaiian Tropic® suncare products by highlighting how they are seamlessly incorporated into their everyday passions including: style, music and food.
"We're thrilled to have the opportunity to work with Bethany, Megan and Claudia to co-create a video series showcasing how our new products bring the signature Hawaiian Tropic®, Aloha Therapy experience into their daily lives!" says Elizabeth Gioia, Brand Manager, Hawaiian Tropic®, Edgewell Personal Care.
INTRODUCING THE HAWAIIAN TROPIC® ALOHA THERAPY VIDEO SERIES
Bethany Mota, Megan Nicole, and Claudia Sulewski share how they live an Aloha Therapy lifestyle.
In addition the influencer's respective YouTube channels, the exclusive Hawaiian Tropic® "Aloha Therapy" videos can also viewed on the brand YouTube channel, Instagram page, and Facebook page.
NEW PRODUCTS!
Since 1969, Hawaiian Tropic® has formulated their products using the most sensuous, high quality ingredients available. Hawaiian Tropic sun care products are designed to thrill the senses and transport you to the tropics, resulting in a line of protection consumers love to use. Inspired by the islands themselves, Hawaiian Tropic® contains an amazing fragrance that evokes paradise as no other sunscreen can.
The brand is thrilled to announce the launch of two new innovative, sunscreen lines!
1. Hawaiian Tropic® Silk Hydration® Weightless Sun Care – Features a unique, breathable formula with a light, airsoft texture for protection you'll barely feel. Signature hydrating ribbons of luxurious silk protein and Shea Butter provide up to 12 hours of moisturization leaving skin feeling hydrated and pampered like no other sunscreen can. This lightweight sunscreen is blended with exotic island botanicals and the unmistakable Hawaiian Tropic® fragrance.
2. Hawaiian Tropic® Island Sport® Sun Care: Designed to stand up to outdoor activities while making your skin look and feel beautiful. Active protection delivers a non-greasy, fast-absorbing, and sweat-resistant formula that will stay in place during outdoor activities, providing up to 80 minutes of water resistant protection. Offers moisturization to replenish the skin, a light tropical scent and an ultra-light formula to keep skin looking and feeling beautiful. The line includes:
All Hawaiian Tropic® Silk Hydration® Weightless and Island Sport Sun Care products are available in mass, grocery and drug retailers nationwide and online for a suggested retail price of $8.99 - $9.99.
About Edgewell Personal Care
Edgewell Personal Care (NYSE:EPC) manufactures and markets a diverse range of personal care products in the wet shave, skin care, feminine care and infant care categories with well-established brand name products such as Schick® and Wilkinson Sword® men's and women's shaving systems and disposable razors; Edge® and Skintimate® shave preparations; Playtex®, Stayfree®, Carefree® and o.b.® feminine care products; Banana Boat® and Hawaiian Tropic® sun care products; Playtex® infant care products and gloves; Diaper Genie® and Litter Genie® disposal systems; and Wet Ones® moist wipes. ©2017 Edgewell. Playtex and all other trademarks are licensed or owned by Edgewell.
Media Contact
Kira Rosario
Edelman, for Hawaiian Tropic®
(212) 729-2475
kira.rosario@edelman.com
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/hawaiian-tropic-enlists-influencers-to-spread-the-indulgent-aloha-therapy-experience-300450195.html
SOURCE Edgewell Personal Care
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