Havas Worldwide Is Named Digital Agency For NetJets

NEW YORK, May 20, 2014

Havas Worldwide's initial focus will be on work across social, digital, CRM, mobile and visual design, which will launch in the second half of the year. The account will be based out of the agency's offices in the United States and the United Kingdom, with an eye towards expanding internationally alongside the brand.

NetJets Inc., a Berkshire Hathaway company, began in 1964 as the first aircraft charter and management company in the world. In 1986 NetJets pioneered the concept of fractional aircraft ownership, allowing individuals and companies to buy a share of a private business jet with guaranteed availability. Today, the company maintains the largest and most diverse private jet fleet in the world, currently offers private aviation solutions in North America and Europe, and will soon be in China.

"We are thrilled to add NetJets to our roster of global brands," said Havas Worldwide Global CEO Andrew Benett. "We're eager to begin working with NetJets to further advance their leadership in the private aviation space and to break new ground in their brand communications. It's a privilege to work on such a market leader with an impeccable reputation."

"Havas has the vision and the capabilities we were looking for to ensure our digital presence meets the expectations of our customers and demonstrates our leadership in private aviation, we couldn't be more complimentary of their talent and passion to partner with us as we evolve our global marketing programs," said Kelly Macaulay, VP of Global Direct & Digital Marketing at NetJets.

About Havas Worldwide

Havas Worldwide, formerly known as Euro RSCG Worldwide, is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. The Havas Worldwide network is made up of 11,000 employees in 316 offices in 120 cities and 75 countries, and provides advertising, marketing, corporate communications, and digital and social media solutions to clients, including Air France, BNP Paribas, Citigroup, Danone Group, IBM, Lacoste, Merck, Mondelēz International, Pernod Ricard, PSA Peugeot Citroen, Reckitt Benckiser, and Sanofi. Headquartered in New York, Havas Worldwide is the largest unit of the Havas group, a world leader in communications (Euronext Paris SA: HAV.PA).