Globe Prepaid and TM Segments Outperform Competition in 4Q 2012

MANILA, Philippines, March 21, 2013

Globe Prepaid added net incremental subscribers of nearly 300,000 in 4Q 2012 while its competitor brands lost a combined 600,000 subscribers. Globe mass market brand TM also posted net subscriber acquisitions of 700,000, bringing total Globe prepaid subscriber base net additions to almost 1 million.           

"Despite intense competition and the challenges brought about by our transition to an upgraded Globe network, the last quarter of 2012 saw an outstanding performance from our prepaid business as evidenced in subscriber base growth," said Peter Bithos, Senior Advisor for Consumer Business at Globe. "We are glad that our customer acquisition and retention strategies are gaining ground, led by our innovative offerings and services for our prepaid base."

On the other hand, Globe Prepaid gross subscriber additions reached a quarter-high of 3.1 million, 14% above third quarter's 2.7 million. As of end-2012, Globe Prepaid base has reached 16.4 million, up 6% year-on-year and 2% quarter-on-quarter.

In 2012, Globe Prepaid strengthened its all-network and unlimited services by bundling its prepaid offers with text messages to all networks and mobile data access. It also responded to the growing demand for mobile browsing by giving subscribers free access to Facebook and Google.

In the area of service delivery, Globe Prepaid took front and center with its customer-centric Load Watch, an innovative service that provides subscribers with real-time information on their load status, permanently avoiding instances of Nakaw Load.  The segment also unveiled its self-service menu *143#, paving the way for subscribers to easily register to their favorite prepaid promos without having to memorize keywords and access codes.

For 2013, Globe Prepaid intends to maintain its position in the market with another breakthrough and game-changing offer that allows subscribers to create their own prepaid promo based on their needs, budget, and lifestyle, bringing the principle of customization and personalization to prepaid customers.