General Mills Big G Cereals Launch 1 Million Box Tops Instant Win Game

Donnerstag, 12.01.2017 14:05 von PR Newswire

PR Newswire

MINNEAPOLIS, Jan. 12, 2017 /PRNewswire/ -- General Mills Big G cereals launch an instant win game for a chance to win $1 million in eBoxTops for schools. Unique codes are printed on the inside of specially-marked cereal packages. Five grand prizes will be awarded in the amount of $100,000 each and more than 1,200 additional prizes will be awarded for a grand total of $1,000,000 in donations to K-8 schools.

"This is the largest prize offering in the history of the program," said Audra Carson, who leads Box Tops for Education at General Mills. "We are excited to be able to continue supporting schools across the U.S. by funding supplies and programs that enrich students' lives."

Thirteen specially-marked boxes of cereals are included in the promotion:

Honey Nut Cheerios 12.25 oz.    

Lucky Charms 11.5 oz.

Multi Grain Cheerios 12 oz. 

Walmart Cinnamon Toast Crunch Family 

Apple Cinnamon Cheerios 12.9 oz.


Fruity Cheerios 12 oz.

Walmart Reese's Puffs Cereal Family Size

Chocolate Cheerios 11.25 oz.

Walmart Honey Nut Cheerios Family Size

Yellow Box Cheerios 12 oz.

Walmart Lucky Charms Family Size

Cinnamon Chex 12.1 oz.

Walmart Cookie Crisp Family Size

Participating cereals are available at the following retailers: Walmart, Safeway Albertsons, Hyvee, Meijer and several other local grocery chains. For the official contest rules, visit The sweepstakes runs through January 1, 2018.

This year, General Mills is celebrating its 20th birthday of the iconic Box Tops for Education program, and schools in the U.S. have earned more than $800 million in funding over the last two decades. The company has marked the occasion by introducing new earning opportunities via the Box Tops Bonus App, launching a crowd-funding type online Clipboard, and conducting three satellite media tours with nostalgic celebrities including Dave Coulier, Alyson Hannigan and Mario Lopez.

For every Box Top collected and submitted to the Box Tops program, schools receive 10 cents in unrestricted funding to help them with their basic operating needs and enrichment programs that might not be possible otherwise, such as field trips, textbooks, musical instruments, playground equipment, classroom technology, arts and cultural programming and so much more.

About Box Tops for Education

America's K-8 schools have earned more than $800 million through the Box Tops for Education program since it started in 1996, with approximately 33 million households participating last year. Schools can earn up to $20,000 annually through the Clip Program.

People can interact with Box Tops for Education through the Box Tops Bonus App, Clipboard, Facebook, and by subscribing to the program's email newsletter. Box Tops can be found on hundreds of products including those from: Cheerios, Nature Valley, Yoplait, Annie's, Totino's, Ziplock, Kleenex, Reynolds, Lysol and many more. For additional information and a complete list of participating Box Tops products, visit

About General Mills

General Mills is a leading global food company that serves the world by making food people love. Its brands include Cheerios, Annie's, Yoplait, Nature Valley, Fiber One, Haagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2016 worldwide sales of US $17.6 billion, including the company's US $1.0 billion proportionate share of joint-venture net sales. For more information about General Mills, visit

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SOURCE General Mills