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Erie Insurance survey finds most Millennials who don't yet have a car plan to get one, and Gen Z excited about learning to drive
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PR Newswire
ERIE, Pa., Jan. 17, 2018
ERIE, Pa., Jan. 17, 2018 /PRNewswire/ -- A national survey of more than 2,000 U.S. residents across four generations reveals some surprising differences toward cars and driving. Erie Insurance commissioned the survey to understand attitudes among a segment of Gen Z (14- to 17-year-olds); Millennials (18-34); Gen X (35-50); and Baby Boomers (51-69).
Younger generation excited about driving
While some research has shown a declining interest in driving, ERIE found that 89 percent of 14- to 17-year-olds who don't yet have a driver's license plan to get one, and of those, 96 percent are excited about learning to drive. That mirrors the response from Baby Boomers when asked to look back on the time when they began driving. The survey also found that 85 percent of Millennials who don't yet have a car plan to get one.
"What this tells us is that while there has been some societal shift away from cars, they remain a central part of people's lives," said Jon Bloom, vice president of personal auto, Erie Insurance. "Many think Millennials don't care about cars. Our research suggests otherwise."
Unfortunately, unsafe driving practices continue
The survey revealed some alarming and unsafe behaviors. When asked about texting while driving, 6 percent of drivers said, "It's no big deal; I do it all the time."
And, while experts say it's never safe to text and drive, almost a third of drivers (31 percent) disagree, saying they sometimes do it when they feel it's safe. Millennial drivers are most likely to say this (44 percent); followed by Gen Z (40 percent) and Gen X (35 percent). Baby Boomers were the least likely to feel this way (13 percent).
Interestingly, the data suggest that young people change their attitudes toward texting and driving once they actually start driving. Among Gen Zs who don't yet drive, 28 percent say they would sometimes do it when they felt they could do so safely, but once they start driving, that number jumps to 40 percent.
And while seat belts have long been proven to save lives, their use declines with each generation. The vast majority of Baby Boomers (94 percent) say they always wear a seat belt, compared with 87 percent of Gen X and 81 percent of Millennials. Only 77 percent of Gen Z report always wearing a seat belt.
Mixed feelings about autonomous cars
When it comes to letting the car do the driving, 37 percent of Millennials say they'd love to be transported in a self-driving car, compared with only 15 percent of Baby Boomers. A significant number say they would never trust a car that totally drives itself, including 35 percent of Baby Boomers on the high end and 15 percent of Millennials on the low end.
Sixteen percent of drivers think autonomous vehicles will eliminate the need for car insurance. More than half (58 percent) say it's because there will no longer be car accidents.
Other interesting findings
- Car nicknames are on the rise, with the most popular being variations on Baby and Betsy. And lots of names are inspired by colors, including blue (Big Blue, Blue Belle and My Bluebird of Happiness are all real examples) and red (Big Red, Red Rose and Crimson Typhoon).
- When it comes to navigating, more than half (53 percent) rely on internet-based apps, followed by in-car navigation systems (33 percent), and printing out directions (10 percent). Almost no one, regardless of age, regularly uses a paper road map (2 percent) or asks someone for directions and writes them down (1 percent).
- Half of Gen Z (51 percent) have never used a paper road map and almost a third of Millennials (31 percent) haven't. Almost all Baby Boomers (94 percent) have, but for almost half of them (45 percent), it's been longer than five years ago.
View this infographic for additional survey results and this video to hear different generations share their views on driving and cars.
Methodology: The survey was conducted by Falls Communications on behalf of Erie Insurance from Sept. 28 – Oct. 26, 2017 among 2,147 U.S. residents ages 14-69. ResearchNow (Plano, TX) administered the survey, via the internet, to its captive U.S. panels. While different sample sizes have different margins of error, the estimated margin of error for the sample size of all 2,147 respondents is +/- 2.1 percent. For additional information, contact Sara Erhartic.
About Erie Insurance
According to A.M. Best Company, Erie Insurance Group, based in Erie, Pennsylvania, is the 10th largest homeowners insurer and 12th largest automobile insurer in the United States based on direct premiums written and the 15th largest property/casualty insurer in the United States based on total lines net premium written. The Group, rated A+ (Superior) by A.M. Best Company, has more than 5 million policies in force and operates in 12 states and the District of Columbia. Erie Insurance Group is a FORTUNE 500 company.
News releases and more information about Erie Insurance Group are available at www.erieinsurance.com.
View original content with multimedia:http://www.prnewswire.com/news-releases/erie-insurance-survey-finds-most-millennials-who-dont-yet-have-a-car-plan-to-get-one-and-gen-z-excited-about-learning-to-drive-300583860.html
SOURCE Erie Insurance
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