Entrapment™ Bolsters Premium Trend in Canadian Whisky Category as the First-of-Its-Kind to Join the Orphan Barrel Collection

"Both Crown Royal's Canadian history and Orphan Barrel Whiskey's legacy of rare and notable releases are quite special," said Diageo North American Whiskey Educator, Doug Kragel. "Whiskey adorers can now taste the complexity of a 25-year-old Canadian whisky in an Orphan Barrel offering. For me, it's almost like two worlds in one glass."

This whisky has been waiting many years to be found, so we ask our adult consumers lucky enough to get their hands on it to sip slowly and responsibly.

The Orphan Barrel Project was started in 2014 with the goal of locating nearly forgotten barrels of whiskey from around the world and sharing them with discerning adult fans. Entrapment is the first Canadian whisky in the Orphan Barrel collection, which has previously released ten American whiskeys: Barterhouse Kentucky Bourbon (20-year-old), Old Blowhard Kentucky Bourbon (26-year-old), Rhetoric Kentucky Bourbon (20-year-old, 21-year-old, 22-year-old and 23-year-old), Lost Prophet Kentucky Bourbon (22-year-old), Forged Oak Kentucky Bourbon (15-year-old), The Gifted Horse American Whiskey (4-year-old) and Whoop & Holler (28-year-old).

Entrapment's label design captures the promise of adventure and celebrates the freedom of an outlaw brand. Entrapment is available in select markets at a suggested retail price of $149.99.

About The Orphan Barrel Whiskey Distilling Company

The Orphan Barrel Whiskey Distilling Company is an endeavor to rescue nearly forgotten barrels of delicious whiskey and share them with discerning adult consumers. We are inspired by creativity, delicious whiskey, good times and great stories. The project is owned and run by Diageo and headquartered in Tullahoma, Tennessee. However, we like to think the project is founded in dark, quiet, corners of rickhouses around the world where great whiskeys were nearly forgotten just waiting to be discovered.

To date, the Orphan Barrel Whiskey Distilling Company has released eleven whiskeys: Barterhouse 20-Year-Old, Old Blowhard 26-Year-Old, Rhetoric 20-Year-Old, Rhetoric 21-Year-Old, Rhetoric 22-Year-Old, Rhetoric 23-Year-Old, Lost Prophet 22-Year-Old, Forged Oak 15-Year-Old, The Gifted Horse 4-Year-Old, Whoop & Holler and Entrapment. As new and interesting whiskeys are discovered, they will be added to the family to provide adult consumers a great selection of unique whiskeys.

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands, including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, SMIRNOFF, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow us on Twitter for news and information about Diageo North America: @Diageo_NA.

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¹Breakthru Beverage Group 
²Beverage Dynamics

Media Contacts:

Elisabeth Blum, Taylor
(704) 644-6935
eblum@taylorstrategy.com

Jim Sias, DIAGEO
(646) 223-2305
Jim.sias@diageo.com

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SOURCE Orphan Barrel Whiskey Distilling Co.