Published: 14:01 19.07.2004 GMT+2 /HUGIN /Source: Eniro AB /SSE: ENRO /ISIN: SE0000718017
Eniro: CEO's comments
After six weeks at Eniro and after having completed the situation assassment, I have now entered a planning stage and is concentrating on how to adress the negative trend in Sweden, reviewing Eniro's overall strategy, working with the capital structure and planning for a new organization. The results will be announced at a Capital Market Day during the fall.
I have identified a number of strategic initiatives, of which some are more general and others of an operative nature. These include the following:
- strengthening Eniro's core markets Sweden and Finland, which will require a review of the product development, product offering, sales methods, pricing and scrutinizing operations in Finland in light of the new competitive situation
- cost efficiency. The company is operating on a too high cost level. There is a clear potential in increasing cost efficiency in areas such as IT, purchasing, production, marketing and administration, as well as assessing the company's need for working capital
- further enhancing Eniro's online strategy as an integrated component in the overall strategy
- reviewing the portfolio of current geographical holdings
Stockholm July 19, 2004
Tomas Franzén
For further information: Tomas Franzén, President and CEO, tel. +46 8 553 310 01, mobile +46 70 333 63 20
Eniro is the leading media company in the Nordic region for search channels that connect buyers and sellers. Printed directories, CD-ROMs, directory assistance, Internet and Mobile services help users to easily find what they are looking for, thus making them effective marketing channels for advertisers.
Eniro is the leading media company in the Nordic region for search channels that connect buyers and sellers. Printed directories, CD-ROMs, directory assistance, Internet and Mobile services help users to easily find what they are looking for, thus making them effective marketing channels for advertisers.
Eniro operates in 17 European markets and employs about 4,600 people. In 2003, operating revenues amounted to SEK 4,808 M* with operating income before depreciation (EBITDA) of SEK 1,292 M*. Eniro is listed on the Stockholm Exchange.
* In accordance with new principles as of January 1, 2004.
* In accordance with new principles as of January 1, 2004.
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