Emerald Medical Applications Announces Closing of Stock Purchase Agreement With Publicis Groupe at $0.40 per Share

PETACH TIKVA, Israel, March 10, 2017

Emerald Medical Applications Corp. (OTCQB: MRLA) ("Emerald" or the "Company"), an Israeli-based company engaged in the development and sale of DermaCompare™, its proprietary artificial intelligence technology and application for the early diagnosis of melanoma and other skin cancers, today announced that Publicis Groupe completed the purchase of 1,315,563 shares of Emerald's common stock, representing a total investment of $526,225.20, a based upon the agreed purchase price of $0.40 per share.

Publicis Groupe's investment in Emerald, which was made after significant due diligence regarding the Company and its DermaCompare™ skin cancer screening application, was the result of the Company being awarded the Grand Prize of 500,000 Euros over 3,500 other competing tech companies at Publicis Groupe's "Publicis 90" Initiative at the Viva Technology event held in Paris, France in early July 2016. after being selected.

Adi Zamir, the Company's Chief Executive Officer, commented on the investment, "We are grateful for the continued support we have received since winning the Publicis 90 Grand Prize. We firmly believe that this equity investment by Publicis is further validation of our DermaCompare platform which combines military-grade surveillance technology, artificial intelligence, crowdsourced data and a cloud-based mobile platform with a free, intuitive app to facilitate the detection of cancerous moles and skin anomalies with a simple digital camera. The capital provided, along with mentoring we will receive from the Publicis team will help ensure that we have the resources we need as we prepare to commercialize DermaCompare. We are honored by this faith in our future, which we also believe to be very bright!"

About Emerald Medical Applications Corp 

Emerald Medical Applications is an Israeli-based medical technology company that utilizes proprietary military image processing technology and state of the art data analytics to improve the analysis of medical images. Emerald's flagship solution, DermaCompare™, is an FDA Class #1 approved, HIPPA-compliant, skin cancer (melanoma) screening platform that enables physicians to identify and monitor changes in their patients' skin health, specifically the early detection of cancerous moles and skin anomalies.

The DermaCompare™ patient application is available in Mac or Android based platforms and works using virtually any digital camera, including cell phones, iPads, tablets and other similar devices, to take Total Body Photography ("TBP") images and, in real-time, transmit these images for dermatological evaluation and identification of suspicious moles, lesions and other skin conditions. These images are then compared using Emerald's cloud database, as well as the patient's previous Total Body Photography images, which will dramatically enhance a physician's ability to detect Melanoma earlier, more accurately and more efficient than other means of diagnosis