PR Newswire
CAMBRIDGE, Mass., Dec. 13, 2022
To remain profitable, leading cloud players will need to pivot their investments to analytics, AI/ML, and other differentiated premium services
CAMBRIDGE, Mass., Dec. 13, 2022 /PRNewswire/ -- According to Forrester's (Nasdaq: FORR) Public Cloud Market Outlook, 2022 To 2026, the public cloud market will top more than $1 trillion worldwide by 2026. As this market matures, however, more moderate public cloud growth will be influenced by several factors: intense competition among the largest cloud providers; fragmentation of the market due to regulatory and political tensions; and edge computing vendors capturing an increasing share of IT spending in relation to cloud.
Forrester further finds that cloud infrastructure services will account for nearly $496 billion in revenue in 2026, as hyperscalers — the largest companies trying to dominate the public cloud and cloud services industries — battle the increased commoditization of infrastructure. While hyperscalers will increase investments in technologies such as custom microchips and advanced wireless networking to match competitors' offerings, this will be more of an opportunity to retain customers and shift them to higher-priced services than a key driver of revenue. To maintain their influence over the public cloud market, hyperscalers and providers will need to prioritize major investments in other differentiated premium services, including:
"Public cloud has experienced nearly a decade of high growth and acceleration, even amid pandemic-induced challenges," said Lee Sustar, principal analyst at Forrester. "This growth will continue into 2026. It will be challenged, however, by competitive pressure for hyperscalers and providers to make massive investments in services like database and analytics, development services, and SaaS — all while maintaining high levels of infrastructure investment to keep pace with their rivals' innovation."
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About Forrester
Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We help leaders across technology, marketing, customer experience, product, and sales functions use customer obsession to accelerate growth. Through Forrester's proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; 70 million real-time feedback votes; and the shared wisdom of our clients. To learn more, visit Forrester.com.
Media Contact:
Ira Kantor
Public Relations
Forrester Research, Inc.
ikantor@forrester.com
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SOURCE Forrester
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