ELECTRA PRIVATE EQUITY PLC - Holding(s) in Company

 TR-1: NOTIFICATION OF MAJOR INTEREST IN SHARESi 1. Identity of the issuer or the underlying issuer of
existing shares to which voting rights are attached:ii         Electra Private Equity plc

2 Reason for the notification (please tick the appropriate box or boxes):

An acquisition or disposal of voting rights                                        x

An acquisition or disposal of qualifying financial instruments which may
result in the acquisition of shares already issued to which voting rights are
attached

An acquisition or disposal of instruments with similar economic effect to
qualifying financial instruments

An event changing the breakdown of voting rights

Other (please specify):

3. Full name of person(s) subject to the notification         Prudential plc group of
obligation:iii                                                       companies

4. Full name of shareholder(s)

 (if different from 3.):iv

5. Date of the transaction and date on which the threshold        14 August 2014
is crossed or reached: v

6. Date on which issuer notified:                                 15 August 2014

7. Threshold(s) that is/are crossed or reached: vi, vii              11% - 10% 8. Notified details:

A: Voting rights attached to shares viii, ix

Class/type   Situation previous to the    Resulting situation after the triggering
of shares    triggering transaction       transaction

if possible  Number of   Number of voting Number of  Number of voting   % of  voting
using the    Shares      Rights           shares     rights             rights x
ISIN CODE
                                          Direct     Direct xi Indirect Direct Indirect
                                                               xii Ordinary
Shares       3,484,665   3,484,665        3,483,126  3,481,301 1,825    9.83%  0.00%

GB0003085445 B: Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of        Expiration date   Exercise/            Number of voting      % of voting
financial      xiii                                   rights that may be    rights
instrument                       Conversion Period    acquired if the
                                 xiv                  instrument is
                                                      exercised/ converted. C: Financial Instruments with similar economic effect to Qualifying Financial
Instruments xv, xvi

Resulting situation after the triggering transaction

Type of       Exercise   Expiration  Exercise/       Number of voting    % of voting
financial     price      date xvii   Conversion      rights instrument   rights xix, xx
instrument                           period xviii    refers to 5%
Convertible   2,050                                                      Nominal Delta
Bond          pence      29/12/2017  N/A             372,071

GB00B5B0NW64
                                                                                1.05% Total (A+B+C)

Number of voting rights                          Percentage of voting rights

3,855,197                                        10.88% 9. Chain of controlled undertakings through which the voting rights and/or the
financial instruments are effectively held, if applicable: xxi Prudential plc (parent Company)

M&G Group Limited (wholly owned subsidiary of Prudential plc)

M&G Limited (wholly owned subsidiary of M&G Group Limited)

M&G Investment Management Limited (wholly owned subsidiary of M&G Limited)

The Prudential Assurance Company Limited (wholly owned subsidiary of Prudential
plc) Proxy Voting: 10. Name of the proxy holder:
                                                                                N/A 11. Number of voting rights proxy holder will cease to hold:
                                                                                N/A 12. Date on which proxy holder will cease to hold voting rights:
                                                                                N/A 13. Additional information: 14. Contact name:                                           Eleanor Cranmer

                                                            Frostrow Capital LLP 15. Contact telephone number:
                                                            020 3008 4613