OVER 5,800 ATHLETES MEET IN QUEBEC CITY THIS SATURDAY FOR THE 20th PENTATHLON DES NEIGES SUN LIFE

"I am delighted that the government is supporting the organisation of the Pentathlon des Neiges, a sports event that promotes the National Capital Region as a prime tourist destination. This competition, which welcomes thousands of athletes of all levels, helps make the region a must-visit for winter tourism. I warmly invite participants and their families, as well as their friends, to fully enjoy their stay in the beautiful city of Quebec to discover the attractions and activities that bring it to life during the cold season," added Caroline Proulx, Minister of Tourism and Minister responsible for the Lanaudière region.

For her part, the Minister responsible for Sport, Recreation, and Outdoor Recreation, Ms. Isabelle Charest, is delighted to see the Pentathlon des Neiges continue its mission. "Every opportunity offered to the population to get active, get some fresh air, and socialize with friends is a golden opportunity that must be supported with all the energy necessary. I invite all citizens of Quebec City and the surrounding area to participate in its various activities and I thank the organization for their expertise and commitment towards physical activity."

"This year, I'm competing in all five events. Why? Because we're lucky to have one of the world's finest sporting events here at home, with our spectacular scenery in the background. We embrace our Quebec City winter—we celebrate it 110%. Winter doesn't scare us! Every year at the Pentathlon des neiges, the young meet the young at heart, professional and amateur athletes compete side by side, and many others come to check it out. This event brings people together year after year. We're proud to host it here. Unique events like this one make Quebec City the most active city in Canada. A huge thank you to the whole organization for making this event more accessible than ever. Good luck to all participants!" said Bruno Marchand, Mayor of Quebec City.

"For 20 years, the Pentathlon des neiges Sun Life has been synonymous with passion, determination, and surpassing oneself. At Sun Life, these values inspire us every day. We're proud to return for a second year as title partner of this iconic Quebec City event. The engagement of 12 Sun Life teams of employees shows our deep commitment to promoting health and wellness. We'll see you on site for a memorable 2024 Pentathlon," said Robert Dumas, President and CEO of Sun Life Quebec.

"The Pentathlon des neiges Sun Life will bring people together more than ever and be accessible to everyone, regardless of age or athletic ability. I'm inviting everyone who loves winter to come have fun with us, to watch thrilling competitions, and to be part of the action with family, friends, and colleagues. I want to thank everyone who, like me, will participate in this year's Corporate Challenges to help promote youth wellness and physical activity!" said Alex Harvey, spokesman for the Pentathlon des neiges Sun Life, who will compete in three events this year.

Groupe Pentathlon would like to acknowledge the commitment of its valued partners who make it possible to hold this great event, including our title partner Sun Life, as well as Canac, Décathlon, Eye Am Soins Oculaires & Esthétiques, Quoi Faire, Microbrasserie des Beaux Prés, Location Beauport, Mitsubishi Sainte-Foy et Quebec City, Solotech, Vidéotron, WKND 91.9, the Government of Canada, the Government of Quebec, Destination Quebec cité, The City of Quebec and the National Battlefields Commission.

Full event details are available on the Pentathlon des neiges Sun Life website.

The Pentathlon des neiges first took place in Lac-Beauport in 2005 and moved to Quebec City's Plains of Abraham in 2008. This unique event is sanctioned by Triathlon Quebec and billed as the world's largest multi-sport winter event. Pentathlon des neiges athletes compete (solo, tandem, or as a team) in several disciplines—cycling, running, cross-country skiing, skating and snowshoeing—without stopping. The Pentathlon des neiges is organized by Groupe Pentathlon, a nonprofit organization whose mission is to develop innovative and high-impact sporting events that bring people together and provide enriching emotions and experiences.

Sun Life is sustainability-driven, focusing on areas where it can have the greatest impact. We help build positive environments for Sun Life Clients, employees, advisors, and shareholders by actively supporting the communities where they live and work. Physical and mental health are at the centre of Sun Life's philanthropic efforts. We focus on supporting programs and organizations that strive to help Canadians live healthier lives no matter where they are in their journey. Sun Life employees and advisors take great pride in volunteering and giving back to make life brighter for individuals and families around the world.

Learn more about Sun Life in the community.

Media Contact:
Sun Life:
Ariane Richard
Manager, Public Relations, President's office, Quebec
T. 438 364-6807 /
ariane.richard@sunlife.com

Pentathlon des neiges Sun Life:
Josée Massicotte
C. 514 915-0511
joseemassicotte@gmail.com

SOURCE Sun Life Financial Canada