DNA Dynamics Announce SLAM Engine Overhaul

LEAMINGTON SPA, England, Aug. 16, 2012

The SLAM Engine is DNA's powerful proprietary technology on which all of its internally developed games are built.  SLAM 6.x has been in use over the last 18 months however the gaming world has moved on in that time.  The SLAM Engine has always been focused on delivering games on multiple platforms over a short development cycle and SLAM 7.0 takes this ethos to the next level.  Built around the popular programing language of C# and the Mono Framework SLAM 7.0 will see DNA's next batch of games move on from both technical and time to market standpoints

Ed Blincoe, CEO of DNA Dynamics Inc., commented, "Redeveloping the SLAM Engine has been a major undertaking for the team however it was critical we keep ahead of the pack in terms of our development processes and time to market. Our next game is currently being built upon the new technology base and we've already seen a marked improvement in game performance and build speed, I'm excited about what we can achieve using the new SLAM Engine and the games it will produce."  Blincoe continued, "By utilizing our own technology we can substantially reduces our development costs making us a company to watch into 2013."

The DNA Studios Team is currently transitioning over to the new technology base and expects to have its first game to market before the end of the year.

About DNA Dynamics, Inc.
Headquartered in Leamington Spa in the United Kingdom, DNA Dynamics is a worldwide developer and publisher of graphically rich, interactive entertainment currently delivered on iOS®, Android™, Apple Mac® and PC.  Through its operating subsidiaries, the Company has created, acquired or licensed a portfolio of highly recognizable or emerging brands that broadly appeal to its consumer demographics, ranging from children to adults and casual gamers to serious enthusiasts.  For more information, please go to www.dnadynamics.net.  You can also follow the Company on Facebook and Twitter.

For more information please email info@dna-interactive.com.

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