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Developments in the Mobile App Market

Donnerstag, 16.02.2017 15:05 von PR Newswire

PR Newswire

NEW YORK, February 16, 2017 /PRNewswire/ --

Mobile applications have become a very successful market over the course of recent years. Mobile devices, smartphone and tablets, are now a necessary part of everyday life - for work, education, communication and fun. The adoption of smart devices around the world is only expected to accelerate as many emerging markets are adjusting to the new technologies. According to Persistence Market Research, the global mobile application market is projected to register a healthy CAGR of 11.1% during the forecast period 2016-2024. The market is likely to reach US$ 50.47 Billion between 2016 and 2024. Growing Internet penetration and rising subscription in social media are some of the other key factors driving the growth of the global mobile application market. SPYR Inc. (OTC: SPYR), Facebook Inc. (NASDAQ: FB), Activision Blizzard Inc. (NASDAQ: ATVI), NetEase Inc. (NASDAQ: NTES), Electronic Arts Inc. (NASDAQ: EA)

The research indicates the popularity of the gaming segment, as part of the global mobile application market. "The games end use segment is estimated to be valued at US$ 18.45 Billion by the end of 2016 and this is expected to increase to US$ 43.99 billion by 2024, witnessing a CAGR of 11.7% over the forecast period. As compared to the other segments, the games segment is expected to exhibit a relatively high attractiveness index over the forecast period," the research report claims.

SPYR Inc. (OTCQB: SPYR) is a holding company with wholly owned subsidiaries in both the mobile game & app development and publishing industry. On January 8th, the company announced that its flagship game, Pocket Starships, is among the first games that can be played in Facebook Inc. (NASDAQ: FB) new Gameroom, now available in beta, for Windows PC gamers.

Pocket Starships is a popular mobile game that is one of the few titles that offers real-time, cross platform play allowing both PC and Mobile devices to play against other gamers simultaneously. Later this year, the Company plans to add eSports competition opportunities for its players.

Mike Turner, SPYR's Vice President of Strategic Partnerships states: "The inclusion of Pocket Starships, as one of the initial games offered in the new Facebook Gameroom, gives the title exposure to hardcore PC gamers, which is an extremely desirable audience for us. Quality users of Pocket Starships play on all types of devices and this is a great platform for users to play with their Facebook friends no matter what device they are on. Our players can play on their mobile devices while on the move or sit down at their PC for a longer session, so we think Facebook Gameroom is an invaluable marketing platform for Pocket Starships."

Facebook's Gameroom, launched in November 2016 as a beta build for developers, is a downloadable Windows desktop gaming app that allows users to play web, ported mobile and native Gameroom games in a dedicated PC platform. It links to users' Facebook accounts, allowing for the integration of Facebook's social interaction in an all-new, immersive experience dedicated solely to gamers - a space where games and gamers across all genres are celebrated.

King Digital Entertainment, that was acquired by Activision Blizzard Inc. (NASDAQ: ATVI), is a leading interactive entertainment company for the mobile world. The company has a network of over 500 million monthly unique users, has developed more than 200 exclusive games, and offers games in over 200 countries and regions through its and websites, Facebook, and mobile distribution platforms. King is well known for its Candy Crush and Bubble Witch series, along with over 200 mobile app games. During Activision's most recent earnings call highlighting its advertising plans, CEO of King Digital, Riccardo Zacconi commented: "Let me give you an update on the ad business. So we have been testing various ad units over the past several months, and we have tested these ad units in two Candy Crush games. And our plan is to increase inventory by adding additional cohorts of players through the end of the year with these ad units."

NetEase Inc. (NASDAQ: NTES) is a leading Internet technology company in China. Dedicated to providing online services centered on content, community, communication and commerce, NetEase develops and operates some of China's most popular PC-client and mobile games, advertising services, e-mail services and e-commerce platforms. In partnership with Blizzard Entertainment, Mojang AB (a Microsoft subsidiary) and other global game developers, NetEase also operates some of the most popular international online games in China.

Electronic Arts Inc. (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 300 million registered players around the world. The company's mobile division had posted more than $500 million in a financial year in 2015, and had generated more than $150 million in its fourth quarter of 2016 due to its new game, Star Wars: Galaxy of Heroes. Its Madden NFL Mobile, FIFA, and SimCity BuildIt were listed as top performers.

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