TORONTO, Sept. 23, 2016
TORONTO, Sept. 23, 2016 /CNW/ - Proudly marking twenty years of partnership, CIBC (TSX: CM) (NYSE: CM) and the Canadian Breast Cancer Foundation are drawing on local Canadian Breast Cancer Foundation (CBCF) CIBC Run for the Cure supporters to participate on Sunday, October 2 and create their very own Changemaker campaign.
This year, we flipped the concept of our national event on its head – instead of promoting just one Run, we are inviting Changemakers to make it personal by customizing their very own Run campaign to create a future without breast cancer. A new digital toolkit enables participants to create personal fundraising materials that honour their specific connection to the cause. By doing this, we are aiming to create thousands of campaigns instead of one and these personalized campaigns are popping up in mass advertising across Canada including wild postings, billboards and social media.
"Changemakers from coast-to-coast are creating personalized fundraising campaigns through their own unique storytelling and imagery to demonstrate their reason for running and generate awareness for the cause," says Monique Giroux Vice President, Strategic Partnerships, CIBC. "By sharing their individual connections to breast cancer, they are inspiring a new generation of Changemakers bound by a common goal – to create a future without breast cancer."
Changemaker and survivor Paula Ethier is one of several women in her family who has been diagnosed with breast cancer. Although this disease has moved from generation to generation, she is able to tell the positive side of her story through her campaign.
"I never imagined that being a breast cancer survivor would allow me a platform to empower and instill a sense of hope for Canadians and their families impacted by the disease," says Ethier. "Participating in the CIBC Run for the Cure has reminded me of the tireless support I received from friends and family, and how critical fundraising is to creating a future without breast cancer."
This year, individuals who don't have a Run location in their community, or who can't make it on Run day, can still support the Run and fundraise in a way that works best for them by creating a 'My Run. Any where. Any way.' campaign, which is what Changemaker and HGTV host Scott McGillivray is doing.
"I created a virtual team, The Ready or Scott Run for the Cure, with my daughters Myah and Layla in mind, in the hope that they never have to experience losing a loved one to cancer like I did," says McGillivray. "Fundraising for the CIBC Run for the Cure is near and dear to my heart and although I can't make it out on Run Day this year, my Virtual Team will rally my supporters to help anyways."
Canadians looking to support CBCF can create their own personalized Changemaker campaigns by registering for the CIBC Run for the Cure at CIBCRunfortheCure.com and fundraising for the one in nine women in Canada that will still be diagnosed with breast cancer in their lifetimes.
See you on Sunday, October 2.
CIBC is a leading Canadian-based financial institution with 11 million individual, small business, commercial and institutional clients. CIBC and its employees invest in the social and economic development of communities and in 2015, CIBC contributed more than $65 million to support community initiatives across Canada, including the Canadian Breast Cancer Foundation CIBC Run for the Cure, CIBC Miracle Day™ and United Way. This year, CIBC marks 20 years as title sponsor of the CIBC Run for the Cure and over two decades of support for breast cancer research and treatment. For more information, follow on Twitter @CIBC, Facebook (www.facebook.com/CIBC) and Instagram @CIBCNow.
About the Canadian Breast Cancer Foundation CIBC Run for the Cure
The Canadian Breast Cancer Foundation CIBC Run for the Cure is the largest, single-day, volunteer-led event dedicated to raising funds for breast cancer research. On October 2, 2016, this national movement will bring together participants and volunteers in more than 60 communities across the country to create a future without breast cancer. Register, donate or learn more at CIBCRunForTheCure.com and follow the conversation using the hashtag #CIBCRunfortheCure