Jameson keeps the party going this St. Patrick's Day with an after-hours party in Toronto

TORONTO, March 6, 2023

The Jameson After Hours Eats Party will be located in the parking lot of 105 Spadina Avenue in Toronto, ON and will be the hub of fun for the evening. Jameson's brand ambassadors will be on hand to chat with partygoers, and attendees will have the opportunity to make new friends while playing whiskey-themed games like Widen the Circle, a modified version of ring toss using Jameson bottles. The more friends you bring, the bigger the circle gets, and the better your chances are of winning free Jameson swag.

The main attraction of the party will be the free late-night eats, including poutine topped with Jameson-infused gravy. Jameson wants to ensure that partygoers have a full stomach as they dance the night away with a live DJ. Jameson will also be handing out discount vouchers for Uber to the first 100 visitors.

In addition to the after-hours eats party, Jameson will be offering delicious and exciting elevated programming at participating bars throughout Toronto. These bars will be featuring a Jameson Mule serve, perfect for sharing and enjoying with friends. Consumers also have the chance to enter a contest to win a $500 party with their circle of friends at each of the participating bars*.

Participating on-premise accounts include The Rose & Crown, The Jason George, St. John's Tavern, Hemingway's, Pennies, Monarch Tavern, Blackburn Social House, the Maddy, Timothy's Pub, Hurricanes, and Smokeshow.

Widen the Circle is the latest campaign from Jameson, and it's all about encouraging people to Widen their Circle of friends and celebrate with kindred spirits, whether old & trusted or someone you've just met. As a brand that believes in a world where there are no strangers, only friends you haven't met yet, the Widen the Circle campaign is an open invitation to seek out and embrace those spontaneous, serendipitous moments that spark new connections and cherished memories. Louise Healy, Senior Brand Manager, Big Whiskies, commented that "Jameson has always been there to celebrate those special moments of kinship that can happen when you meet someone, find that commonality in the unknown and that spark just…happens. These are the moments that we live for and Jameson wants to celebrate St. Patrick's Day this year by creating a space for people to do just that, find their kindred spirits."

This PR event is just one of many supporting the Widen the Circle campaign, which is being supported nationally through strong retail and on-premise programming, including unique gift with purchases, pop-up displays, and retail theatres.