BOSTON, Feb. 15, 2017
BOSTON, Feb. 15, 2017 /PRNewswire/ -- Millions of athletes and fitness enthusiasts suffer from painful, unpredictable muscle cramps that can derail performance and shake confidence. But for a growing number of world-class athletes – which includes Tim Reed, one of triathlon's fiercest competitors and the reigning IRONMAN 70.3® champion – the secret to preventing and treating exercise-induced muscle cramps lies in a 1.7-ounce sports shot, called HOTSHOT®.
Reed, like many endurance athletes, is an avid user of HOTSHOT. He is now an official brand ambassador for HOTSHOT as well. Having struggled with muscle cramps throughout his career, Reed's partnership with the scientifically proven sports shot underscores how even the best-trained and most nutritionally-savvy athletes need a solution for exercise-associated muscle cramps and trust HOTSHOT to prevent cramps by stopping them where they start: at the nerve.
Reed's earned top results throughout his career, including multiple podium finishes, but was always left wondering 'what if?' because he consistently had to back off his pace in races to avoid full cramping. Aerobically he knew he had more to give, but cramps continued to hold him back. Reed started racing with HOTSHOT a year ago and, in 2016, had his most successful year of his career with wins at the IRONMAN 70.3® Asia Pacific Championship, IRONMAN® Australia and the IRONMAN 70.3® World Championship. He credits HOTSHOT not only for eliminating cramps, but also for giving him the confidence needed to take his racing and performance to the next level.
"When I use HOTSHOT, I can race cramp-free and it's been a real game changer. I can go to another level of intensity when I'm racing. There is no doubt in my mind that HOTSHOT contributed enormously to my best-ever year of racing," said Reed.
Reed was first introduced to HOTSHOT by Craig 'Crowie' Alexander, multiple IRONMAN® and IRONMAN 70.3® World Champion, and fellow HOTSHOT user, who knew of Reed's long history of cramping.
"I'm a twitchy, crampy sort of guy. I seem to be far more prone to cramping than most people. I had tried everything - from different conditioning of the muscles, maintaining a better electrolyte balance, fascial release and much more. I saw a few minor improvements, but definitely no breakthrough results until HOTSHOT. I had come to accept that cramping was just something I was always going to have to deal with – it was my limiting factor – but then Crowie suggested I try HOTSHOT. I have to admit that I was skeptical – as most triathletes are of new products – but, I've been astonished at the results," said Reed.
Invented by a Nobel Prize-winning neuroscientist/endurance athlete, Rod MacKinnon, in collaboration with a Harvard Medical School neurobiology professor, Bruce Bean, HOTSHOT is comprised of a proprietary formula of GMO-free organic ingredients with a spicy kick. HOTSHOT is also NSF Certified for Sport® as well as vegan and gluten-free. Consumed before, during or after exercise, HOTSHOT facilitates the synchronization of communication between the nerves and muscles thereby boosting an athlete's Neuro Muscular Performance (NMP) to prevent and treat muscle cramps.
Many existing "remedies" that target the muscle have limited scientific evidence that they work. HOTSHOT is a brand new concept in sports nutrition. It works by stimulating sensory nerves to affect muscle function. No other consumer product has demonstrated significant efficacy in mitigating muscle cramps. The proprietary HOTSHOT formulation has been extensively tested in clinical settings, as well as by amateur and world-class athletes across endurance sports, track and field, professional football and tennis.
HOTSHOT is available online at www.TeamHOTSHOT.com, on Amazon.com and at select specialty retailers in California, Colorado, Illinois, Massachusetts and Texas. A single serve bottle is $7 USD, while 6-bottle and 12-bottle packs are $35 and $65 USD, respectively.
To learn more about HOTSHOT and the science around Neuro Muscular Performance, visit www.TeamHOTSHOT.com. Join the conversation on Facebook, Twitter and Instagram. To hear more from Reed on why he trusts HOTSHOT, click here.
Invented by Rod MacKinnon, a Nobel Prize-winning neuroscientist and endurance athlete, in collaboration with a Harvard Medical School neurobiology professor Bruce Bean, HOTSHOT® is the sports shot with a kick that is scientifically proven to prevent and treat muscle cramps. A scientific breakthrough in sports nutrition, HOTSHOT is a kick-ass proprietary formulation of organic ingredients that boosts Neuro Muscular Performance – how an athlete's nerves and muscles work together in an optimal way. MacKinnon and Harvard neurobiology professor Bruce Bean spent several years calibrating this precise formulation of Transient Receptor Potential (TRP) activator ingredients that stimulate TRP ion channels in the mouth, esophagus and stomach that directly influence and regulate nerve function. Translation? HOTSHOT stops muscle cramps where they start – at the nerve – allowing athletes to push harder, train longer and finish stronger. HOTSHOT is a USDA Certified Organic product that is non-GMO Project Verified and NSF Certified for Sport®, as well as vegan and gluten-free. To learn more, visit www.TeamHOTSHOT.com. HOTSHOT is a product of Flex Innovation Group LLC, a division of Flex Pharma, Inc. (Nasdaq FLKS).
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