BNY Mellon Appointed as Sponsored Depositary Bank by Unicharm

NEW YORK, July 26, 2012

(Logo: http://photos.prnewswire.com/prnh/20071001/NYM012LOGO )

Unicharm offers products and services for all generations, using technologies the company has developed in the areas of non-woven fabrics and absorbent materials.  Unicharm markets its products across five business segments: baby and child care, feminine care, health care, clean & fresh, and pet care.

"We look forward to using our new ADR program to make our equity more available to investors in the U.S.," said Yasushi Akita, executive officer, general manager of Accounting Control & Finance Head Office for Unicharm.  "We are particularly delighted to be partnering with BNY Mellon, the global leader in the DR market space, who will work with us to better serve our investors."

"Unicharm's decision to convert their unsponsored program to a sponsored ADR program shows their commitment to reaching the global investment community," said Michael Cole-Fontayn, CEO of BNY Mellon's Depositary Receipts business.  "We'll work closely with Unicharm's management team to expand and diversify its global investor base through this new sponsored program."

BNY Mellon acts as depositary for more than 2,500 American and global depositary receipt programs, acting in partnership with leading companies from 68 countries.  BNY Mellon is committed to helping securities issuers access the world's rapidly evolving financial markets and delivers a comprehensive suite of depositary receipt services.  Learn more at www.bnymellon.com/dr.

BNY Mellon is a global financial services company focused on helping clients manage and service their financial assets, operating in 36 countries and serving more than 100 markets. BNY Mellon is a leading provider of financial services for institutions, corporations and high-net-worth individuals, offering superior investment management and investment services through a worldwide client-focused team. It has $27.1 trillion in assets under custody and administration and $1.3 trillion in assets under management, services $11.5 trillion in outstanding debt, and processes global payments averaging $1.4 trillion per day. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). Learn more at www.bnymellon.com or follow us on Twitter@BNYMellon.