Best fares upfront: Amadeus massive search technology powers innovative United Airlines shopping application

MIAMI, June 6, 2016

Amadeus' industry-leading search and transaction online search technology does the heavy lifting behind the scenes, enabling the airline to quickly and easily deliver its lowest available fare options to customers earlier in the shopping process. Customers shopping on United's website can see the lowest airfares for their desired city pair simply by hovering over the return date calendar, comparing departure date options even before submitting their full itinerary search.

Massive search technology has the ability to significantly evolve how consumers shop and book their air travel, following more the natural path of how they imagine ideal trip planning, according to Ilia Kostov, Chief Commercial Officer, Airline IT, Amadeus North America.

"Traveler expectations have never been higher. For airlines or any travel company, when it comes to delivering an online retail experience, getting search, shopping and personalization right is the next big opportunity. Powerful search technology is going to be critical for airlines and United's vision is proof of the new approaches that are now possible enabled by technology," said Kostov.

"This instant pricing tool is a key part of our reimagined flight booking experience with an emphasis on personalization and performance for our customers," said Scott Wilson, United's Vice President of Merchandising and eCommerce. "Partnering with Amadeus is helping us enhance our customers' shopping experience today, and gives us the technology foundation to create a more customer-centric future."

United.com's new front page search feature is currently available for select U.S. domestic city pairs in Economy class. Future releases will provide instant pricing for additional routes, including international, as well as premium cabin searches.

To use United's new search functionality, visit www.united.com. Click here for more information on Amadeus' massive search technology and other digital solutions for airlines.