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Back By Popular Demand: All-Clad Metalcrafters Relaunches LTD™ Cookware At Williams Sonoma

Montag, 09.01.2017 15:10 von

PR Newswire

PARSIPPANY, N.J., Jan. 9, 2017 /PRNewswire/ -- All-Clad Metalcrafters, LLC, the undisputed cookware choice of top restaurant chefs and serious home cooks, is thrilled to relaunch its All-Clad LTD cookware line at Williams Sonoma. Originally launched 35 years ago, the LTD is best known for its thick conductive aluminum body that heats quickly and retains heat while the stainless steel interior browns and sears to perfection. All-Clad is dedicated to meeting the needs of their customers and in commitment to a loyal following that has clamored for the collection's return, the brand is proud to be re-introducing LTD.

"All-Clad prides itself on crafting cookware with the best technology for professional chefs and enthusiastic home cooks," said Greg Cairo, President of Groupe SEB USA. "LTD has a cult following with a countless number of fans hoping for its return, so we couldn't be more excited to re-introduce this beloved cookware set to consumers looking to take their cooking skills to the next level." 

All-Clad LTD is handcrafted in the USA and boasts exceptional cooking performance. Constructed of 18/10 stainless steel interior, thick aluminum core and sleek charcoal-colored hard anodized aluminum exterior, the collection also features flared edges for drip-free pouring and easy handling with large and comfortable stainless steel handles. Each piece of cookware includes flat stainless steel lids and the capacity etched on the base. The new version is now dishwasher safe and includes updated easy-grip handles.

Key benefits of All-Clad LTD:

  • Fast heat-up and exceptionally even heat for excellence in searing, browning and deglazing
  • A durable and low maintenance hard anodized exterior which is scratch and stain resistant
  • Newly designed contoured stainless steel handles provide a comfortable and secure grip
  • Dishwasher safe for easy clean up

"All-Clad LTD cookware was a customer and employee favorite and after many years of requests we worked with All-Clad to bring it back, better than ever," said Janet Hayes, President of Williams Sonoma. "It's returning by popular demand and no one innovates quite like All-Clad. This reintroduction will make current LTD customers happy since they can now add to their collections, and provides us with an opportunity to share it with an entirely new customer base."

Prior to the relaunch, Williams Sonoma contacted previous LTD loyalists to spread the news of the cookware's return. One Williams Sonoma customer Stacey Withal commented, "After years of use, my All-Clad LTD collection has lasted better than any other cookware I have owned."

The LTD collection's superior performance has also captured the attention of award-winning chefs, including Gavin Kaysen, Chef/Owner of Spoon & Stable in Minneapolis, MN. Chef Kaysen shared, "All-Clad LTD will be an important part of my new restaurant opening, so I could not be more thrilled that it's back."

All-Clad LTD includes nine individual pieces, 8", 10" and 12" Fry Pans, 3 Qt. and 6 Qt. Sauté Pans, 2 Qt. and 3 Qt. Sauce Pots, 4 Qt. Soup Pot, and 8 Qt. Stock Pot and is also available in a 10-piece set. All of the products are dishwasher, oven and broiler (up to 600°F) safe. The cookware set is compatible with all stovetops, excluding induction.

The All-Clad LTD collection is available exclusively at Williams Sonoma retail stores throughout the U.S. and Canada and online at williams-sonoma.com; prices range from $140.00 -$899.95.

For additional information about this latest release from All-Clad, please contact 5W Public Relations or visit All-Clad.com.

About All-Clad
All-Clad is the undisputed cookware choice of top restaurant chefs and serious home cooks. Born in the United States steel age in 1967 as Clad Metals, All-Clad originally specialized in formulating bonded metals for a variety of industries. Since it was established as All-Clad Metalcrafters in 1971, every piece of its bonded cookware has been handcrafted through a revolutionary process, using a proprietary recipe of metals to provide the best cooking performance. Today, All-Clad's signature cookware continues to be proudly handcrafted by American artisans in Canonsburg, Pennsylvania, with American-made steel the same way it was four decades ago. No detail is overlooked in crafting All-Clad cookware, and that is what makes it a true original. All-Clad Metalcrafters offers several collections of bonded cookware, kitchen tools, electrics, and gourmet accessories. All-Clad can be found in specialty cookware and department stores in the United States and Canada. For more information, visit All-Clad.com.

About Williams Sonoma
Since its founding by Chuck Williams in 1956, the Williams Sonoma brand has been bringing people together around food. A member of Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, Williams Sonoma is a leading specialty retailer of high-quality products for the kitchen and home, providing world-class service and an engaging customer experience. Products include cookware, cooks' tools, cutlery, electrics, bakeware, food, tabletop and bar, outdoor, cookbooks, as well as furniture, lighting and decorative accessories. Each store offers cooking demonstrations and tastings conducted by expert culinary staff. Williams Sonoma Cooking Schools, located in select locations in the U.S. and Australia, host hands-on classes led by professional chefs. A comprehensive gift registry program for weddings and other special events is available in stores and online. On williams-sonoma.com and the Williams Sonoma blog, Taste, customers can find recipes, tips, and techniques that help them create delicious meals and wonderful memories. Williams Sonoma is also part of an active community on Facebook, Instagram, TwitterPinterestGoogle+  and YouTube.

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/back-by-popular-demand-all-clad-metalcrafters-relaunches-ltd-cookware-at-williams-sonoma-300387361.html

SOURCE All-Clad Metalcrafters, LLC