Arcos Dorados Plays Pivotal Role in 2014 FIFA World Cup™ Preparations

BUENOS AIRES, Argentina, Feb. 19, 2014

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As the official restaurant and a sponsor of the 2014 FIFA World Cup™, which will be held in Brazil from June 12 – July 13, McDonald's will leverage its decades of expertise in creating consistent and memorable customer experiences for the benefit of both event volunteers as well as spectators.  McDonald's successfully provided similar training during the 2013 FIFA Confederations Cup, also held in Brazil.

"The intuitive, helpful training program implemented by McDonald's for the FIFA Confederations Cup was a key component of our ability to provide a tremendous fan experience throughout the competition.  We look forward to that same expertise being applied to ensure our volunteers contribute to an excellent FIFA World Cup™ fan experience as well," says Thierry Weil, FIFA Marketing Director.

The initial online training session is based on three core pillars of customer service: knowledge, skills and attitude.  In addition, volunteers will receive on-site training in the weeks leading up to the World Cup. The training will be focused on familiarizing volunteers with real-life spectator interactions, especially in dealing with different cultures. Practical examples will include helping spectators find their seats, answering questions about the event, assisting those with special needs, and more.

At the end of the training program, each volunteer will receive a Certificate of Completion from McDonald's University, globally recognized as a pioneer in corporate training and education.  

"When the world turns its attention to Brazil this summer, McDonald's employees and FIFA World Cup™ volunteers will be well prepared to ensure our global neighbors enjoy a truly memorable experience," said Woods Staton, Arcos Dorados' Chairman and CEO.