PR Newswire
CAMBRIDGE, Mass., Oct. 13, 2021
CAMBRIDGE, Mass., Oct. 13, 2021 /PRNewswire/ -- To help B2B marketing, sales, and product leaders align priorities and make well-informed strategic business decisions amid continued uncertainty, Forrester (Nasdaq: FORR) today released Planning Assumptions 2022. As B2B executives build their annual plans for 2022, Forrester's Planning Assumptions will help them understand the key trends that will impact their respective functions in the year ahead and recommend actionable steps to accelerate growth.
Select insights from Planning Assumptions 2022 include:
"For B2B leaders, anticipating shifts in market and customer dynamics can feel particularly daunting right now," said Monica Behncke, vice president and group research director at Forrester. "Our research has shown that companies with a strong commitment to aligned planning are in the best position to adapt during times of uncertainty. Forrester's 2022 Planning Assumptions will serve as a guide through this uncertainty and help B2B marketing, sales, and product leaders align their priorities to drive predictable revenue growth."
Forrester's Planning Assumptions provide tailored insights and recommended steps for key stakeholders across the revenue engine, including B2B marketing executives, B2B sales executives, channel marketing, content strategy and operations, customer engagement, demand and account-based marketing, emerging growth sales and marketing, marketing operations, portfolio marketing, sales enablement, sales operations, and product management.
Resources:
About Forrester
Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We help leaders across technology, marketing, customer experience, product, and sales functions use customer obsession to accelerate growth. Through Forrester's proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 675,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; over 52 million real-time feedback votes; and the shared wisdom of our clients. To learn more, visit Forrester.com.
Contact:
Amanda Chordas
achordas@forrester.com
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SOURCE Forrester
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