A New Way to Shack. Shake Shack Introduces a New Guest Experience with a Test Launch of its First iOS Mobile Ordering Shack App at the Midtown East Shack (3rd Avenue and E 40th St) in New York City

Montag, 17.10.2016 19:00


At last, Shack app-ens. Shake Shack® is proud to announce the launch of its first-ever mobile ordering Shack App for iOS. Starting today at the Midtown East Shack (600 3rd Ave, New York), guests can order a ShackBurger®, crinkle cut fries and frozen custard—all from their phone. This is a single Shack market test and no timeline has been established for future Shacks to launch the app.

“The Shack App marks a new era for Shake Shack. In creating our first-ever app, we took great care to develop a mobile ordering platform that maintains the high quality our guests have come to know and love, but now just a tap away,” said Randy Garutti, CEO of Shake Shack. “We’re meeting people where they are and giving our guests a whole new way to experience Shake Shack. We’ve got a lot to learn, and we intend to take our time listening to our guests and tweaking the app before launching it in additional markets.”

Elevating the in-Shack guest experience led how the app was developed, resulting in shorter pick up times and convenient mobile ordering. Guests at the Midtown East Shack can now order Shake Shack when they want it and right from their phone. With the new Shack App, guests can pick their food, choose an available pickup time and it will be cooked-to-order and timed to their arrival. All pickup times are in fifteen minute increments. Check the app for availability throughout the day. More power to ya.

The Shack App features the Shack classics including our all-natural beef burgers, flat-top dogs, chicken, frozen custard, crinkle cut fries and more.

The Shack App includes all of the mobile ordering essentials: guests can find Shacks via a location finder; pick from their favorite orders; keep track of food allergies; access nutritional information; see the latest events and promos; connect to all Shake Shack social media channels and share feedback. What’s more? At any time, guests can view the live Shack Cam at the O.G. Shack in New York City’s Madison Square Park.

Starting today, fans are invited to download the Shack App and place orders at the Midtown East Shack. The Shack App was created in collaboration with several key partners including mobile product agency Fuzz, mobile ordering platform Olo, guest engagement platform Paytronix and digital experience testing services from Applause. An Android version of the app is in development. Let’s do this!

Learn more at: shakeshack.com | facebook.com/shakeshack | t: @shakeshack | IG: @shakeshack

About Shake Shack

Shake Shack is a modern day “roadside” burger stand known for its 100% all-natural Angus beef burgers and flat-top Vienna beef dogs (no added hormones and no antibiotics ever), 100% all-natural cage-free chicken (no antibiotics ever), spun-fresh frozen custard, crinkle cut fries, craft beer and wine (available at select locations) and more. With its fresh, simple, high-quality food at a great value, Shake Shack is a fun and lively community gathering place with widespread appeal. From its premium ingredients and caring hiring practices to its inspiring designs and deep community investment, Shake Shack’s mission is to Stand For Something Good®. Since the original Shack opened in 2004 in NYC’s Madison Square Park, the company has opened multiple locations in 15 states and the District of Columbia, as well as international locations including London, Istanbul, Dubai, Tokyo, Moscow, Seoul and more.

Source: Shake Shack Inc.

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