PR Newswire
PITTSBURGH, May 25, 2016
PITTSBURGH, May 25, 2016 /PRNewswire/ -- DICK'S Sporting Goods (NYSE: DKS), the largest U.S.-based, full-line omni-channel sporting goods retailer, today announced its "Grit Before Gold Tour," which will make various stops in more than 25 states.
At each community event, Team USA Contenders will lead groups of local youth in clinics, drills and specialized programming to show them what it takes to train like an Olympic or Paralympic athlete. Team USA Contenders will also share with attendees their personal stories on how sports have influenced their lives and the values they learned through sports from a young age.
Young athletes will have the opportunity to participate in traditional Olympic and Paralympic sports like track and field, beach volleyball and wrestling as well as learn more about Olympic and Paralympic sports they may not be as familiar with such as rugby and canoeing, directly from elite athletes in those sports.
The tour is expected to impact thousands of kids nationwide, who have been invited to attend the events through relationships that DICK'S Sporting Goods has developed with local schools and community organizations. Events are invite-only and not open to the public.
The Team USA hopefuls taking part in the tour are a small portion of the more than 200 U.S. Olympic and Paralympic athletes across 35 sports who are currently employed at 102 stores in 34 states as part of the company's Contenders Program including:
"We're excited to bring our Contenders into the communities where they work and live to teach local kids more about what it means to train like an Olympian," said Lauren Hobart, Executive Vice President & Chief Marketing Officer, DICK'S Sporting Goods. "At DICK'S, we believe that sports truly do matter and allowing our Contenders to share their stories of how sports have made their lives better will hopefully inspire the next generation of athletes."
In the coming weeks, DICK'S will continue to add additional tour stops to their schedule. A schedule of stops and participating Contenders to date is below:
Date | Location | Contender(s) – Sport |
5/21/2016 | Atlanta, GA | Maya Pressley – Track and Field Scott Stokes – Paralympic Track and Field Justin Terry – Track and Field |
5/23/2016 | Scottsdale, AZ | Allysa Seely - Paratriathlon Mahagony Jones – Track and Field Joshua Larney – Track and Field |
5/25/2016 | Chula Vista, CA | Jerome Avery – Paralympic Track and Field Mason Rhodes – Track and Field and Paralympic Track & Field Liz Podominick – Track and Field Katie Burnett – Track and Field Joshua Dangel – Track and Field Nick Christie – Track and Field |
5/25/2016 | Christianburg, VA | Charles Clark – Track and Field |
5/27/2016 | Rock Hill, SC | Veronica Carlson – Wrestling |
5/28/2016 | Blacksburg, VA | Charles Clark – Track and Field |
6/1/2016 | Chula Vista, CA | Jillion Potter – Rugby Amy Naber - Rugby Kristen Thomas - Rugby Amelia Bizer – Rugby Chris Turori - Rugby |
6/1/2016 | Dedham, MA | Jerome Singleton Jr. – Paralympic Track and Field |
6/2/2016 | State College, PA | Amanda Burke – Diving |
6/4/2016 | Scottsdale, AZ | Jessica Medina – Wrestling |
6/11/2016 | Oklahoma City, OK | Kelly Allen Paracanoe Kaitlyn McElroy – Kayak |
6/12/2016 | Ann Arbor, MI | Candice Price – Track and Field Donald Scott – Track and Field |
6/13/2016 | Suffolk, VA | Keith Ricks – Track and Field Nicole Saunders – Track and Field Kenneth Smith Jr. – Track and Field |
6/14/2016 | Buffalo, NY | Jon Jones – Track and Field |
6/16/2016 | Churchville, NY | Jon Jones – Track and Field |
For more information on the contenders program, visit: dicks.com/thecontenders.
About DICK'S Sporting Goods
Founded in 1948, DICK'S Sporting Goods, Inc. is a leading omni-channel sporting goods retailer offering an extensive assortment of authentic, high-quality sports equipment, apparel, footwear and accessories. As of April 30, 2016, the Company operated more than 645 DICK'S Sporting Goods locations, serving and inspiring athletes and outdoor enthusiasts to achieve their personal best through a blend of dedicated associates, in-store services and unique specialty shop-in-shops. Headquartered in Pittsburgh, PA, DICK'S also owns and operates Golf Galaxy, Field & Stream, True Runner and Chelsea Collective specialty stores. For more information, visit the Press Room at DICKS.com.
Contact DICK'S Sporting Goods: press@dcsg.com
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SOURCE DICK'S Sporting Goods
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