w-Trade Technologies Joins Phone.com Alliance
Program To Provide Wireless Data Services w-Trade
Technologies' Growing List of Mobile Commerce
Applications to Be Offered to Wireless Network Carriers
and Any Company That Wants to 'Go Wireless'
NEW YORK, Mar 9, 2000 /PRNewswire via COMTEX/ -- w-Trade Technologies,
the pioneer of wireless commerce applications, today announced that it has joined the
Phone.com(TM) (Nasdaq: PHCM ) Alliance Program as a wireless data applications
Through the Phone.com Alliance Program, wireless network carriers can now offer
their subscribers the ability to buy and sell stocks, pay bills, bank, shop, make travel
reservations, manage their 401k, receive news alerts, and even participate in online
auctions from virtually any handheld device by utilizing w-Trade Technologies'
growing list of 15 wireless applications. w-Trade Technologies' applications are
designed to allow any company the ability to offer its customers the opportunity to
directly conduct wireless e-commerce using mobile phones with a built-in
"By leveraging Phone.com's expertise in the Internet-enabled mobile phone market,
w-Trade Technologies furthers its leadership role in the wireless application sector,"
said Donna R. Oliva, CEO of w-Trade Technologies. "This alliance with Phone.com
extends our capability to offer our applications over any mobile phone via virtually
any wireless network."
"Through this alliance, w-Trade Technologies should be able to accelerate its reach
into the rapidly growing wireless Internet market," said Kathy Simpson, director of
developer marketing for Phone.com. "With its existing client base and growing
number of wireless application offerings, w-Trade Technologies will enable wireless
network carriers to offer their subscribers anytime, anywhere access to integrated
Last week, w-Trade Technologies introduced nine new wireless application products
that will allow mobile device users the ability to shop, purchase tickets, make
reservations, participate in online auctions and receive up-to- the minute news, sports,
weather and other information using any handheld wireless device. These new
products -- w-Store(TM), w-Travel(TM), w-Dine(TM), w-Auction(TM),
w-Ticket(TM), w-News(TM), w-Sports(TM) and w-Weather(TM) -- are part of a
comprehensive Wireless Commerce and Wireless Content Solutions, and can be
easily deployed by any business within weeks. This announcement follows the
company's launch last month of its comprehensive suite of Wireless Financial
Solutions, consisting of its market-leading w-Trade(TM) and w-Bank(TM) products,
as well as w-Cash(TM), w-401k(TM), w-Research(TM) and w-Alerts(TM).
The Phone.com Alliance Program has two aims: to promote the concept of wireless
information access, and to coordinate the exchange of ideas and information among
Alliances Program members, other companies developing wireless Internet products
and services, and Phone.com's network operators. w-Trade Technologies joins a
growing list of alliances that includes content providers, application developers, tools
providers and systems integrators using the Phone.com Product Family. For more
information about Phone.com, please visit their Web site at www.phone.com .
About w-Trade Technologies Founded in 1997, w-Trade Technologies
(www.w-trade.com) introduced wireless trading and banking to the world
when it released the first of its w-Trade(TM) and w-Bank(TM) products two years
ago. The company has since expanded its offerings to now include 15 mobile finance,
commerce, content and messaging applications. Today, w- Trade Technologies
remains the only company able to extend any business globally into the wireless
world through any kind of wireless device and wireless network. Based on the
company's core, patent pending technology, w-Trade Technologies' wireless
application products are completely customizable and can be developed and
implemented within weeks. Additionally, w-Trade Technologies' solutions provide an
unparalleled level of personalization, delivering unique information directly into the
hands of each individual user.
Headquartered on Wall Street with a worldwide presence in Germany, Finland and
Russia, w-Trade Technologies has a client list that includes some of the world's
leading organizations. In addition, w-Trade Technologies has strong strategic
alliances with many of the leading telecommunications companies, device
manufacturers and wireless infrastructure organizations.
The Phone.com name and the "UP." family of terms are trademarks of Phone.com,
Inc. All other trademarks and registered trademarks are the properties of their
SOURCE w-Trade Technologies
(C) 2000 PR Newswire. All rights reserved.
CONTACT: Kip Patrick of w-Trade Technologies, 212-406-7685, ext. 225,
KEYWORD: New York
INDUSTRY KEYWORD: MLM
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