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LHS Announces New Product - BSCSAdvise ->Ariva

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LHS Announces New Product - BSCSAdvise ->Ariva BrokerTom

LHS Announces New Product - BSCSAdvise ->Ariva

LHS Announces New Product - BSCSAdvise

Business Editors & Technology Writers


Data Analysis Solution Supports Customer Profiling,

Also Integrated with Athene's APT Churn(TM)

LHS Group Inc. (NASDAQ: LHSG, Neuer Markt: LHI), today announced
the debut of its new decision support solution BSCSAdvise. LHS also
announced the integration of BSCSAdvise with Athene Software's
Advanced Predictive Technology (APT) Churn(TM). BSCSAdvise allows
communication industry marketing departments to make informed business
decisions regarding upselling, churn and campaign management based on
key data extracted from LHS' BSCS database. APT Churn provides
operators with an intelligent customer relationship management
solution. These products, used together, give operators the ability to
proactively reduce subscriber churn by applying intelligence to data
extracted from the BSCS database.

BSCSAdvise allows operators to analyze usage patterns and trends
to support customer profiling, target marketing and customer retention
strategies. BSCSAdvise provides network utilization analysis for
proactive network management as well as promotion analysis to enhance
efforts in campaign management and help in the reduction of churn. It
also allows flexible marketing analysis to generate new queries or
modify existing queries as the market environment changes. BSCSAdvise
allows extensive use of datamarts, designed specifically for data
analysis, to create reports and queries with absolutely no impact on
the performance of the production system.

Athene's APT Churn(TM) gives operators immediate value by showing

when a subscriber is susceptible to churn. It recommends a unique
proactive retention strategy based on the individual subscriber's
needs. Additionally, it also provides information so that carriers can
address any issues or problems prior to churn. By using BSCSAdvise as
a datamart for the APT Churn solution, the implementation time is
greatly reduced and the benefits from churn analysis are available
very quickly.
"BSCSAdvise is part of our continuing commitment to offer
innovative marketing and retention solutions to our customers," stated
Jon Limbird, LHS executive vice president and CTO. "The partnership
between Athene and LHS provides extensive industry knowledge allowing
us to supply comprehensive, ongoing support for industry related
concerns. BSCSAdvise, coupled with BSCS' proven customer care and
billing functionalities, creates an invaluable tool for today's
competitive marketplace and delivers bottom-line results."
"Operators are looking for more effective ways to keep their most
valued subscribers," said Eric Johnson, president and CEO of Athene
Software. "The advanced machine-learning models in APT Churn combined
with LHS' BSCSAdvise provide customer-specific one-to-one marketing
prediction solutions to churn and profitability management."

About Athene Software, Inc.

Based in Boulder, Colorado, Athene Software, Inc. specializes in
providing iCRM(TM) - Intelligent Customer Relationship Management
software applications to the communications industry which better
qualify new customers, develop effective customer retention
strategies, and manage ongoing customer profitability and credit risk.
The company is privately held. For more information, visit the
company's web page at

About LHS

LHS Group is a leading global provider of operating support
system software and services to the communications industry. LHS
products range from pre- and post paid billing and customer care to
enhanced services and acquisition software. They are installed at more
than 300 customer sites worldwide. LHS has 18 global and regional
partners (system integrators, international operators and equipment
manufacturers) representing one of the largest implementation and
support networks in the global customer care and billing market. In
addition to its Atlanta headquarters, LHS has major offices in
Frankfurt, Germany; Kuala Lumpur, Malaysia; Sao Paulo, Brazil; Boston,
USA; and Zurich, Switzerland. LHS is listed with NASDAQ (LHSG) and on
the Frankfurt Neuer Markt Exchange (LHI). For more information, visit
LHS' web site at

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