Email remains king in both the private and the public sectors
September 15th, 2014 | Posted by Kelsey Lund in Email Communication
The latest of many studies on email reaffirms what many of our GovDelivery clients prove on a daily basis: in the world of ever-changing digital communications channels, email remains king.
In a recent study of over 300 U.S.-based digital marketing professionals, respondents consistently ranked email higher than social media marketing, content marketing, and other marketing channels as the most effective tool in a variety of areas. Though the respondents to the study work in the private sector, the lessons from the report can easily be applied to the public sector as well.
As MarketingProfs summarizes in this article, “digital marketers consider email the most effective digital tool for building awareness (41% of respondents)…in particular, [they] say email shines for customer retention, with 56% of respondents citing it as the most effective tactic.”
So, what does that mean for government communicators? It means that while email should always be part of a multi-pronged communications approach that may often include social media, mobile, and others, email continues to be one the of the most effective ways to reach your stakeholders, inspire them to action, and keep them coming back to your organization